Undergraduate Blog / Author: Cheryl Liu

Cheryl Liu

Key Takeaways From This Summer

My internship has come to an end, and there are definitely many valuable lessons along the way. I got to utilize my skills in Google Analytics, tableau and other analytic platforms in a real business world. A new platform that I got to explore is Datorama, which is similar to Tableau that works as a…

Cheryl Liu

When internship project and work are in conflict

Fortunately, my company have a very well-constructed program for interns that involves on-boarding training, mentorship, lunch n learn and also an internship project. The internship project is supposed to take about 20% of our time, while actual work with each individual department should take the rest 80%. However, this sometimes is not the reality. There…

Cheryl Liu

The Role of Analytics in a Creative Agency

Business analytics becomes more and more popular among college concentrations. Analytic skills and the ability to work with large amount of data open doors to many roles and industries. However, for the marketing agency I worked with this summer, the analytics team is still relatively new. As the analytic intern, my main responsibilities include tracking…

Cheryl Liu

What To Do When You Have Nothing To Do

The advertising industry is very client based that involves communication going multiple directions. Sometimes, too many people involving in one project can be confusing and less efficient. This industry trend also applies to the team that I work in. The analytic department that I intern with work with all departments ranging from creative, social to…