Permanent Link: https://blogs.babson.edu/social/2015/03/11/notes-from-the-case-files-finding-the-stories/
By Jesseca P. Timmons, a case writer in Entrepreneurial Studies and Social Entrepreneurship for The Lewis Institute at Babson College. Case studies are a little bit mysterious: where do they come from? Who writes them? How do we pick what companies to write about? The answer is, it’s a little bit different every time—but Babson…
By Jesseca P. Timmons, a case writer in Entrepreneurial Studies and Social Entrepreneurship for the Lewis Institute at Babson College. The end of a teaching case is never really the end. Part of what makes the case method fascinating is finding out what an entrepreneur did next—or where they are today. When Mary Gale and…
By Jesseca P. Timmons, a case writer in Entrepreneurial Studies and Social Entrepreneurship for the Lewis Institute at Babson College. Every time we interview an entrepreneur for a case study, I am amazed how much information we can get in an hour—we can end up with a fifteen-page transcript from just one interview. Follow-up interviews…
By Jesseca P. Timmons, a case writer in Entrepreneurial Studies and Social Entrepreneurship for the Lewis Institute at Babson College. Meeting entrepreneur Adam Braun in person had an enormous impact on how the Pencils of Promise case was positioned, developed and written. After talking to Adam on WebEx, Mary Gale and I wanted to hear…
By Jesseca P. Timmons, a case writer in Entrepreneurial Studies and Social Entrepreneurship for the Lewis Institute at Babson College. Last fall, Professor Les Charm told Associate Professor Mary Gale he had a fantastic new case for us: New York-based Pencils of Promise (POP), founded by 27-year old Adam Braun. Les, whose son had attended…
