Permanent Link: https://blogs.babson.edu/social/2013/11/11/notes-from-the-case-files-introduction/
By Jesseca P. Timmons, a case writer in Entrepreneurial Studies and Social Entrepreneurship for the Lewis Institute at Babson College. Meeting entrepreneur Adam Braun in person had an enormous impact on how the Pencils of Promise case was positioned, developed and written. After talking to Adam on WebEx, Mary Gale and I wanted to hear…
By Jesseca P. Timmons, a case writer in Entrepreneurial Studies and Social Entrepreneurship for the Lewis Institute at Babson College. Last fall, Professor Les Charm told Associate Professor Mary Gale he had a fantastic new case for us: New York-based Pencils of Promise (POP), founded by 27-year old Adam Braun. Les, whose son had attended…
By Jesseca P. Timmons, a case writer in Entrepreneurial Studies and Social Entrepreneurship for the Lewis Institute at Babson College. Every teaching case is based on interviews with an entrepreneur at a critical point in the growth of his or her venture. Most cases also include interviews with team members or advisors—but InnerCity Weightlifting marked…
By Jesseca P. Timmons, a case writer in Entrepreneurial Studies and Social Entrepreneurship for the Lewis Institute at Babson College. As a case writer, my job is to find out what’s going on behind the scenes in a venture. One question we always ask an entrepreneur is: what is the biggest challenge facing your business?…
By Jesseca P. Timmons, a case writer in Entrepreneurial Studies and Social Entrepreneurship for the Lewis Institute at Babson College. This past July, Associate Professor Mary Gale and I made another visit to InnerCity Weightlifting. Founder Jon Feinman had strongly suggested we talk to some of the students themselves, along with his staff and board…
By Jesseca P. Timmons, a case writer in Entrepreneurial Studies and Social Entrepreneurship for the Lewis Institute at Babson College. When I tell people I write case studies on social entrepreneurship for the Lewis Institute at Babson, I usually get a blank stare. Unless you have an MBA–or grew up with a Babson professor for…
