News & Announcements Blog / Tag: Marketing


Jan Shubert Speaks at Wellesley Chamber’s Breakfast at Babson

The Director of Babson’s Center for Women’s Leadership and Management, Jan Shubert, spoke to about 25 guests of the Wellesley Chamber of Commerce at the second of the Babson College/Wellesley Bank Business Series. In an interactive format, Jan spoke on “Women Business Owners, customers, Suppliers, Stakeholders and Employees: Ideas for Making a Difference” and she…


LEGO Builds Toward Sustainability

While the latest recession hit the toy industry hard, Lincoln Armstrong M’93, of LEGO Americas Brand Marketing, said his company has experienced tremendous growth.  LEGO’s secret to success, Armstrong said, was a focus on core customers bolstered by innovative marketing campaigns. Armstrong’s talk, entitled “Innovation in Brand Marketing:  The LEGO Experience.” was delivered to a…