News & Announcements Blog / Tag: Marketing

Brianna Radicioni

New, Free Babson College edX Courses Available Now

Babson College has expanded its free edX course offerings to include: Economics: Consumer Demand, taught by Visiting Assistant Professor John Korsak, and Customer Centric Marketing for Entrepreneurs, with Adjunct Lecturer Beth Goldstein. Last year, Babson partnered with edX to launch a new online course series—Business Principles and Entrepreneurial Thought—designed for entrepreneurs of all kinds, both…

‘Personal Branding’ Assignment Nets Insightful Student Posts On LinkedIn®

Marketing Professor Victoria Crittenden knows the importance of crafting a personal brand. “To be in any kind of business today, your first priority is to become chief marketing officer for the individual brand of YOU.” Students in her Ugrad Marketing Management class quickly learned how to do just that. One of their assignments was to…

Jan Shubert Speaks at Wellesley Chamber’s Breakfast at Babson

The Director of Babson’s Center for Women’s Leadership and Management, Jan Shubert, spoke to about 25 guests of the Wellesley Chamber of Commerce at the second of the Babson College/Wellesley Bank Business Series. In an interactive format, Jan spoke on “Women Business Owners, customers, Suppliers, Stakeholders and Employees: Ideas for Making a Difference” and she…

Michael Chmura

LEGO Builds Toward Sustainability

While the latest recession hit the toy industry hard, Lincoln Armstrong M’93, of LEGO Americas Brand Marketing, said his company has experienced tremendous growth.  LEGO’s secret to success, Armstrong said, was a focus on core customers bolstered by innovative marketing campaigns. Armstrong’s talk, entitled “Innovation in Brand Marketing:  The LEGO Experience.” was delivered to a…