New: Consumer Brand Analytics
Horn Library has added a subscription to Consumer Brand Analytics, a resource you can use to analyze a brand or compare brands for market size, brand loyalty and brand switching, demographics, social media, and sports fan involvement. Find it on the library’s A-Z list of databases.
If you’re looking for additional consumer behavior and market research resources, consult the following research guides:
- Consumer Behavior Research Guide
- Market Research Guide
- Marketing Plan Research Guide
- Sports Marketing Research Guide