News & Announcements Blog / Library

New: Consumer Brand Analytics

Horn Library has added a subscription to Consumer Brand Analytics, a resource you can use to analyze a brand or compare brands for market size, brand loyalty and brand switching, demographics, social media, and sports fan involvement.  Find it on the library’s A-Z list of databases.

If you’re looking for additional consumer behavior and market research resources, consult the following research guides:

We also welcome requests for research consultations or receiving requests for research help via email.