Babson Receives Kira Talent’s People’s Choice Award For Higher Education Recruitment Video
Babson College has received this year’s Kira Talent People’s Choice Award for receiving the most overall votes in the popular voting category for Best Higher Education Recruitment Video.
Kira evaluated videos based on five categories: recruitment effectiveness, emotional appeal, entertainment value, overall campaign effectiveness, and votes.
All four finalists – York University, University of Phoenix, University of New Mexico, and Babson College – deserve exceptional praise for their ambition and creativity in 2016, according to Kira.
With 46% of the popular vote, Babson College’s “The Entrepreneurs” campaign was the clear winner of this year’s People’s Choice Award.
Babson College launched a massive multi-year, multi-channel campaign called “The Entrepreneurs” aiming to redefine what ‘entrepreneurship’ means. The campaign shows to showcase the unique paths their graduates have taken, from the classic ‘startup’ or ‘small business’ story to graduates applying their entrepreneurial mindset within large organizations.
With 14 video profiles released over two years, and social media reach ranging across 140 countries and all 50 states, the video series has generated buzz among alumni and reinforced social proof of Babson’s entrepreneurial leadership.
“It truly is a brand awareness campaign. But from a recruitment standpoint, to be able to see that someone saw that campaign, but further down the funnel, to be able to track inquiries back to ‘action.babson.edu/’ is validating for us,” said Sara Quist, Senior Director of Lifecycle Marketing at Babson.