Cramer Names Debi Kleiman To Board of Advisors
Debi Kleiman, executive director of Babson College’s Arthur M. Blank Center for Entrepreneurship and a veteran marketing executive with decades of global business and marketing leadership, will join Cramer, a brand experience agency based in Greater Boston, as a member of its board of advisors.
“In marketing, the world of brand experiences is on fire. CMOs and global brands are expanding their experiential marketing investments at a record pace. In that space, Cramer is a nationally recognized leader that is breaking through to the next level by making tremendous moves and critical investments, while attracting an unbelievable client roster,” said Kleiman. “I’m looking forward to joining this talented team to help drive, guide, and support this fast growing agency.”
“As a privately held business we have long benefited from having a strong, engaged board,” said Tom Martin, founder and board chairman at Cramer. “With each wave of growth, evolution, and, importantly, transformation, Cramer has relied on our Board in meaningful ways. The addition of Debi will be impactful to our culture, our people, our clients, our current transformation, and our future success.”
At Babson, Kleiman focuses on expanding entrepreneurship through co-curricular programs and research initiatives. Prior to joining Babson, Kleiman was the Managing Director for Havas Media’s Boston and San Francisco offices, and was the President of the Massachusetts Innovation & Technology Exchange (MITX). Earlier in her career, Debi worked in marketing and branding positions at a variety of well-known corporations such as C Space, The Coca-Cola Company, Welch’s, and Procter & Gamble.
Kleiman will round out an all-star board of advisors at Cramer, joining Kirk Arnold, chief executive officer at Data Intensity; Terry Carleton, vice president at UBS Private Wealth Management; Michael Curran, former chairman & chief executive officer of the Boston Stock Exchange; Shawn Martin, partner at Convexity Capital Hedge Fund; Theresa McNeely, senior vice president, Corporate Communication for Akebia Therapeutics; Paul Palmer, former regional vice president of IBM; and Michael Sheehan, chief executive officer at the Boston Globe.
Kleiman earned an MBA from Harvard Business School and a BS from Cornell University. She resides in Needham, Mass.
Kleiman joins the Cramer Board of Advisors following a record year for Cramer in 2015, in which the company saw 40 percent year-over-year growth overall. Also this year, Cramer brought on Tim Owens as Head of Activations, Lindsay Nie as Head of Creative Technology, and unveiled Motion Studios, a Hollywood-like space in its Norwood facility designed to transform clients’ use of video content marketing. Cramer was again named to Event Marketer’s “It List” this year as one of the top experiential marketing agencies.
As a brand experience agency, Cramer is thriving in today’s new experiential era of marketing. The company’s fast growth has come as it has expanded its relationships with long-standing clients, while also landing a new roster of global brands, such as Caterpillar, GE, IBM, UPS, and Marriott. These clients trust Cramer to invent, craft, and fuel content-driven experiences, including meetings and events, activations, community and advocacy programs, mixed reality, and marketing campaigns. Visit cramer.com to see how Cramer achieves more with its clients.