Babson College has partnered with #GivingTuesday, a nationwide movement to unify charities, corporations, small businesses and individuals from across the globe in a National Day of Giving.
#GivingTuesday seeks to inspire personal philanthropy and encourages bigger, better and smarter charitable giving during the holiday season.
The second annual #GivingTuesday will take place on December 3, 2013.
For years, the retail industry has capitalized on the shopping season that kicks off with “Black Friday” – and recently, “Small Business Saturday” and “Cyber Monday.” #GivingTuesday serves as a celebratory day to kick off the giving season, when many individuals make their end of year charitable giving decisions.
Alumni, parents, students and friends can participate in #GivingTuesday by choosing to make their annual commitment to Babson on Tuesday, December 3 and by sharing with their social networks, as well as by contributing to other organizations.
How Did #GivingTuesday Start?
New York’s 92nd Street Y was the catalyst and incubator for #GivingTuesday, bringing the expertise of 139 years of community-management to the project and providing #GivingTuesday a home. The United Nations Foundation joined as partners, bringing their strategic and communications clout to the project. An amazing team of influencers then offered their ideas, contacts and wisdom to help shape and improve the concept. A powerful list of corporations and non-profits agreed to be founding partners, helping spread the word and committing to their own #GivingTuesday initiatives. Since then, countless organizations, friends and leaders have all added their support and talents to make #GivingTuesday a reality.
Impact of #GivingTuesday 2012
In 2012, they had more than 2,500 recognized #GivingTuesday™ partners from all 50 states of the United States. The collective efforts of partners, donors and advocates helped fuel a marked increase in charitable giving on #GivingTuesday. Blackbaud processed over $10 million in online donations on 11/27/12 – a 53% increase when compared to the Tuesday after Thanksgiving the previous year. Donor Perfect recorded a 46% increase in online donations and the average gift increased 25%. More than 50 million people worldwide spread the word about #GivingTuesday – resulting in milestone trending on Twitter.
To be an official partner, you must be a registered non-profit [a 501(c)3 in the United States] with a specific #GivingTuesday initiative, or a for-profit business, school, religious or community group who commit to spearhead a project that will benefit at least one registered charity or non-profit.
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