In 2012, David Blutenthal M’13 and one other teammate participated in the Babson Summer Venture Program (SVP) to develop a music application, Expressionality. They spent their summer building the initial application, and today view the SVP as a tremendously positive experience.
According to Blutenthal, the Summer Venture Program was an opportunity for him to quickly test his assumptions with little cost. With just a minimally viable product, Blutenthal refined his product during the ten week program and was able to get feedback from early users. Not only did the program give him the opportunity to develop the business idea, but it also gave him the chance to further improve his presentation skills.
Since the SVP, Blutenthal has slightly shifted the direction of the app and changed the name to Moodsnap. Moodsnap is an image based music streaming app that delivers situationally relevant music filtered to personal taste. Powered by Spotify and free for Spotify Premium subscribers, Moodsnap categorizes music stations by emotive photographs, allowing users to choose music by tapping an image that best relates to how they feel. This intuitive experience is designed for music fans who are overwhelmed by the plethora of choices in today’s digital world.
Moodsnap is currently in beta, and will launch on iTunes later this summer. It was recently featured at the June 2013 Boston New Technology Showcase.
Meet this year’s Summer Venture Program participants at the Venture Showcase on Thursday, July 25, and check back for more posts from our “Past Summer Venture Program Participants: Where Are They Now?” series.
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