ZBoard Skateboard MBA MCFE Weekly Project Update: Survey Results
By: How Lau Mendez,Â Fast Track Student
Last week we conducted a survey to understand ZBoard’s demographics and to evaluate electric skateboard features. According to the survey, the age range that is most interested in having an electric skateboard is 35-44 years old. Therefore, Generation X should represent a large market segment for this industry. Also, the majority of people who responded to the survey expressed preference for a foot controlled skateboard with a speed range of fifteen to twenty mph. The foot controller is ZBoard’s main differentiating factor. Since our survey results showed thatÂ respondentsÂ have a strong preference for this type of controller, we believe that ZBoard could become a major player in the electric skateboard market.
We also found that electric skateboard enthusiasts value this type of skateboard because it is thrilling to ride, fun, environmentally friendly, and reflects a cool image.
This week we will present our final project status to the client.
This post is part of a series featuring the progress made on consulting services to ZBoard by a team of BabsonÂ Fast TrackÂ students in Babsonâ€™s MBAÂ MCFEÂ class. ZBoard,Â a weight-sensing electric skateboard,Â won these consulting services as the result of a contest sponsored by theÂ Startup America Partnership, Shark Tankâ€™s Daymond John, and Babson College.Â The Management Consulting Field Experience (MCFE) provides graduate students an opportunity to deepen their knowledge and experience in an industry or career concentration.