Democratize Experimentation
Babson Executive Education’s H. James Wilson writes “Consider this: the stronger a company’s growth performance, the more likely it will prefer experimentation as the first step to identify an opportunity. In the Babson Executive Education analysis of 635 global companies, just under a third of companies with 1-10% growth preferred experimentation over other methodologies, such as statistical analysis, to identify revenue and operational improvement opportunities. Approaching half (46%) of companies with 11-20% growth prefer it, while well over half (56%) of companies with more than 20% growth do.”
Read the Harvard Business Review Research blog post coauthored with Kevin Desouza at http://blogs.hbr.org/research/2011/04/8-ways-to-democratize-experime.html.