Boutique Week Launches October 24th-31st
Polina Raygorodskaya ’08 launches Boutique Week:
NEW YORK, NY – Premiering in the fall of 2010, Boutique Week is a semi-annual event, bringing together America’s favorite boutiques for a week of great discounts. Officially supported by the City of Los Angeles and the City of Boston, the first installment of the much anticipated event will take place on October 24-31, 2010. In its first season, Boutique Week will encompass New York, Boston and Los Angeles with the aim of becoming a nationwide celebration of creative exchange of fashion and self-expression everywhere. Boutique Week’s official media partners include prominent print and online publications The New York Post, Tokion FACTORY magazine, and NYCgo.com.
Each participating boutique will offer a minimum of 25% discount on their merchandise over the course of Boutique Week, thus appealing both to fashion addicts and to the more wallet-wary consumers alike. Essentially, Boutique Week will offer the ultimate shopping experience: going to beautiful stores, trying on gorgeous clothing and, most importantly, purchasing trendy collections and styles at a discount.
Besides stimulating the economy while providing zealous fashionistas with an affordable access to couture, Boutique Week will make a significant financial contribution to Dress for Success with a twenty-five dollar donation offered on behalf of each participating boutique. Dress for Success is an international not-for-profit organization offering services designed to help clients find jobs and remain employed. The mission of Dress for Success is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.
Boutique Week aims at helping local businesses increase sales during the slowest periods of the fall and spring seasons. The dates selected for Boutique Week were produced by the results of a survey conducted among a sample set of boutiques.
Co-founders Olga Vidisheva and Polina Raygorodskaya ’08 have long been interested in starting a business that will not only improve the current state of the retail world, but will also support certain causes they believe in. After noticing a decrease in traffic to boutiques and a reduction of workforce in retail, the duo decided to introduce Boutique Week in a bid to bring back the enthusiasm and excitement that come with a real shopping experience.
For press inquiries and more information about Boutique Week, please contact firstname.lastname@example.org.