SimplyMap expanded to include additional demographic and marketing data
SimplyMap is a web-based mapping application with thousands of demographic, business, and marketing data variables down to the block group level.
Some of the data sources are:
- U.S. Census includes data from the 2000 Census with estimates for 2008/2009 and projections for 2013/2014.
- Mediamark Research offers estimates of household usage and consumption (propensity) for thousands of products and services.
- Simmons provides insights into individual consumer behavior for over 60,000 data variables, including products, services and specific brands.
- PRIZM, from Nielsen Claritas, defines every U.S. household in terms of 66 demographic and behavior types or segments.
For help using this complex database, please consult our database guide or email research@babson.edu.