Channel Maven Consulting
Name of business: Channel Maven Consulting http://www.channelmavenconsulting.com
Mission: Channel Maven Consulting provides strategic consulting to IT channel organizations of all sizes specializing in programs, marketing, and social media. We work with vendors to understand their current channel programs, define their goals, and assess their resources.
Year Began: March, 2009
Where: Newton, MA
Founder: Heather K. Margolis, MBA ’06, Heather@ChannelMavenConsulting.com, Office: +1.617.467.4355
Employees: 4 flexible time/part time
How The Idea Began: Our founder Heather K. Margolis has led channel programs for companies like EMC, EqualLogic, and Dell. After seeing some fundamental challenges that vendors and solution providers struggle with she saw a great opportunity. Today, Heather helps channel organizations build smarter channel programs, manage channel relationships to find added value, and engage their communities through social and traditional media.
Favorite Thing about the Business: One day we’re working with a large storage vendor on their social media strategy, the next day we’re helping a small software vendor with their incentive program. I love the ability to influence multiple companies and customize projects that suit their needs.
Worst Thing About the Business: Currently we’re in the growing pains phase of the business… how many more clients can we take on before we are over our heads and when do we make that next hire.