Babson Business: EndlessRoom.com
Name of business: EndlessRoom; www.endlessroom.com
Mission: Art to the people!
Revenues: $20,000+ projected by end of 2007
Initial Investment: $300,000
Broke Even: Projected June 2008
Undergrad or Grad Student: UGRAD
Partners: Jamie Kent (Babson 2009), Nick Ditmore (Babson Fall 2007), Luke Pellegrini (Emerson Graduate Program 2007)
Founder's Past Life/Business:
- ROSS Liquid Point Entertainment (DJ and entertainment company) ; Avinuity (web consulting, design and development) ; Mission Tuition (Online resource for making and managing money in college)
- JAMIE LlamaTuMama Entertainment (independent record label) ; Blue Pickett Fence T-Shirts (Apparel Company)
- NICK CultureDrone (Non-profit art publication) ; MixdMedia (full solutions think tank and consulting firm)
How The Idea Began: Being a team of artists and creative people, we found ourselves frustrated with the lack of communication and means of distribution for art online.
Initial Preparation to Germinate Idea: Months of research and brainstorming.
Favorite Thing about the Business: Everyday our idea evolves and we are forced to conquer new problems.
Worst Thing About the Business: How snobby the art world can be.
Biggest Challenge: Understanding the depths and range of our market – the art world is a mysterious one. Also, learning to manage a team of individuals who all want their opinions heard.
Lesson Learned: Cut Profits in half, expect development time to take twice as long and know funding will last four times longer than expected.