Can Medalist Ryan Lochte Stop His Endorsement Deals From Hemorrhaging?
“Gold medalist Ryan Lochte has some interesting challenges ahead of him in the coming months,” says Babson Arts and Entertainment Law Professor Toni Lester. Lochte was accused of lying to Brazilian authorities about being assaulted at a gas station while in Rio for the games this summer. As a result, companies like Speedo and Ralph…