Faculty & Leadership Blog / Tag: relationship marketing

Shannon Sweeny

Babson Professor of Marketing Dhruv Grewal Receives 2016 Sheth Foundation/Journal of Marketing Award

Babson Marketing Professor Dhruv Grewal along with Robert W. Palmatier, Rajiv P. Dant, and Kenneth R. Evans received the 2016 Sheth Foundation/Journal of Marketing Award for their article “Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis.” The article appeared in the October 2006 (Volume 70, Number 4) issue of the Journal of Marketing. Nominations…