Faculty & Leadership Blog / Tag: Marketing

Michael Chmura

Professor Grewal Publication Receives MarketingEDGE Best Paper Award

MarketingEDGE has presented Best Paper Award to a publication coauthored by Professor Dhruv Grewal. Mobile Advertising: A Framework and Research Agenda received the award for a paper published in the Journal of Interactive Marketing in 2016. Co-authors are Northeastern Professor Yakov Bart, Munich School of Management Professor Martin Spann, and Tel Aviv University Professor Peter Pal Zubcsek. They…

Michael Chmura

Professor Beitelspacher Receives Award For Innovative Excellence In Marketing Education

Babson Professor Lauren Beitelspacher becomes the latest Babson faculty member to receive the Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education (American Marketing Association Teaching and Learning SIG). Beitelspacher received the award this summer for innovation in her Retailing class. Previously Professor Anne Roggeveen received the award in 2014 for her creation…

Michael Chmura

Marketing EDGE Names Babson’s Dhruv Grewal 2017 Robert B. Clarke Outstanding Educator Award Honoree

Marketing EDGE, a nonprofit education organization, today announced that Dhruv Grewal, Ph.D., Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College, will receive this year’s Robert B. Clarke Outstanding Educator Award, recognizing an academician’s overall achievement and leadership in marketing education. The honor will be presented among marketing educators…

Shannon Sweeny

Babson Professor of Marketing Dhruv Grewal Receives 2016 Sheth Foundation/Journal of Marketing Award

Babson Marketing Professor Dhruv Grewal along with Robert W. Palmatier, Rajiv P. Dant, and Kenneth R. Evans received the 2016 Sheth Foundation/Journal of Marketing Award for their article “Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis.” The article appeared in the October 2006 (Volume 70, Number 4) issue of the Journal of Marketing. Nominations…

Shannon Sweeny

Professor Dhruv Grewal Recognized as Outstanding Area Editor of the Year by Journal of the Academy of Marketing Science (JAMS)

Babson Marketing Professor Dhruv Grewal has been recognized by the Journal of the Academy of Marketing Science (JAMS) as an Outstanding Area Editor of the Year. Three of the JAMS Area Editors have been chosen out of the seventeen member team for this award. Professor Grewal received the award at the Academy of Marketing and Science Annual…

Michael Chmura

When In-Store Digital Displays Drive Sales – And When They Don’t

Consumers shop at different size stores for different reasons, and retailers may well wonder whether in-store digital displays for their establishments are worth the investment. New data from a study of Swedish stores can provide valuable guidance. In “Do Digital Displays Enhance Sales? Role of Retail Format and Message Content,” Marketing Professors Anne L. Roggeveen…

Michael Chmura

Global Mega City Vs Small Regional City

I had been with Professor Brush to attend the JASVE conference in Niigata, Japan.(See her two recent blog entries – #1 and #2).The conference’s theme for this year was “New Venture Creation and Regional Economies (roughly translated),” and it is certainly a reflection of the long-held concerns about bi-polarization of economic development and activities between…