By Digital Experience Initiative (dXi) | March 10, 2019
Post by Melissa Castro Experiential Eating Dining experiences have traditionally included a delicious meal paired with impeccable customer service and a nice ambiance. We can agree this was true a decade ago, but the tables have turned and the stakes are much higher now. Eating out is no longer a simple activity. Today, it requires…
By Michael Chmura | September 1, 2016
Babson’s new graduate school offering, Food Entrepreneurship, is a highly experiential intensive MBA elective that will focus on the anatomy of the food entrepreneur’s journey from initial idea and course-setting through to meaningful survey of market landscapes and new venture strategy. Course materials and assigned readings are drawn from five years of firsthand research in…