Faculty & Leadership Blog / Tag: experimentation

Michael Chmura

Professor Beitelspacher Receives Award For Innovative Excellence In Marketing Education

Babson Professor Lauren Beitelspacher becomes the latest Babson faculty member to receive the Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education (American Marketing Association Teaching and Learning SIG). Beitelspacher received the award this summer for innovation in her Retailing class. Previously Professor Anne Roggeveen received the award in 2014 for her creation…