Faculty & Leadership Blog / Tag: email metrics

Michael Chmura

Professor Hanna Co-Authors “Email Marketing in a Digital World”

Babson Marketing Professor Richard Hanna has co-authored Email Marketing in a Digital World: The Basics and Beyond, with Professor Scott D. Swain and entrepreneur Jason Smith. Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social…