Faculty & Leadership Blog / Tag: Babson

Michael Chmura

Design That Matters Joins Global Health Track Of Affordable Design And Entrepreneurship Program

Olin College and Babson College, with vital support from the Autodesk Foundation, announce that Design that Matters (DtM) will join the new Global Health track within the Affordable Design and Entrepreneurship (ADE) program.  ADE is a collaborative course in which students co-create new products and social ventures with communities around the world to address challenges…

Shannon Sweeny

Babson Professor of Marketing Dhruv Grewal Receives 2016 Sheth Foundation/Journal of Marketing Award

Babson Marketing Professor Dhruv Grewal along with Robert W. Palmatier, Rajiv P. Dant, and Kenneth R. Evans received the 2016 Sheth Foundation/Journal of Marketing Award for their article “Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis.” The article appeared in the October 2006 (Volume 70, Number 4) issue of the Journal of Marketing. Nominations…

Shannon Sweeny

Professor Dhruv Grewal Recognized as Outstanding Area Editor of the Year by Journal of the Academy of Marketing Science (JAMS)

Babson Marketing Professor Dhruv Grewal has been recognized by the Journal of the Academy of Marketing Science (JAMS) as an Outstanding Area Editor of the Year. Three of the JAMS Area Editors have been chosen out of the seventeen member team for this award. Professor Grewal received the award at the Academy of Marketing and Science Annual…

Michael Chmura

The Ninth Annual Conscious Capitalism Conference

Raj Sisodia, Babson Professor of Global Business and Co-founder and Co-Chairman of Conscious Capitalism, Inc. is presenting at the ninth annual Conscious Capitalism Conference, April 12 – 14, 2016, at the Loews Chicago O’Hare Hotel, announced Conscious Capitalism, Inc. CEO Doug Rauch. “We are delighted to welcome Raj at Conscious Capitalism 2016 on the heels…

Michael Chmura

Professor Hanna Co-Authors “Email Marketing in a Digital World”

Babson Marketing Professor Richard Hanna has co-authored Email Marketing in a Digital World: The Basics and Beyond, with Professor Scott D. Swain and entrepreneur Jason Smith. Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social…

Michael Chmura

When In-Store Digital Displays Drive Sales – And When They Don’t

Consumers shop at different size stores for different reasons, and retailers may well wonder whether in-store digital displays for their establishments are worth the investment. New data from a study of Swedish stores can provide valuable guidance. In “Do Digital Displays Enhance Sales? Role of Retail Format and Message Content,” Marketing Professors Anne L. Roggeveen…

Michael Chmura

Professor Neck Keynotes ASBE/EEP Joint Entrepreneurship Conference

Professor Heidi Neck is keynoting ASBE/EEP Joint Entrepreneurship Conference this week in Orlando. The Association of Small Business and Entrepreneurship is a well-established organization founded as a venue to present theoretical and applied research pertaining to the field of small business and entrepreneurship. The Entrepreneurship Education Project is a group of scholars working in two…

Michael Chmura

Professor Brush Among Speakers At 2015 California Entrepreneurship Educators Conference

Entrepreneurship Division Chair and Professor Candy Brush will be among the speakers at the 2015 California Entrepreneurship Educators Conference  held at San Diego State University on March 5th and 6th, 2015. The goal of the conference is to unite California entrepreneurship educators, staff and thought leaders, facilitate sharing, and formulate new ideas that can be…