Faculty & Leadership Blog / Research and Practice - page 2

Michael Chmura

Can Medalist Ryan Lochte Stop His Endorsement Deals From Hemorrhaging?

“Gold medalist Ryan Lochte has some interesting challenges ahead of him in the coming months,” says Babson Arts and Entertainment Law Professor Toni Lester. Lochte was accused of lying to Brazilian authorities about being assaulted at a gas station while in Rio for the games this summer. As a result, companies like Speedo and Ralph…

Michael Chmura

Babson Hosts Inaugural STEP Global Academic Conference

Babson will host the first Successful Transgenerational Entrepreneurship Practices (STEP) Global Academic Conference, October 13-15, 2016, which will include a multitude of opportunities for STEP colleagues to work collaboratively, providing rigorous and valuable insights into STEP research and issues associated with transgenerational entrepreneurship. The event will take place at Babson’s new 100 High Street campus…

Michael Chmura

Roger Babson’s Founding Principles: Key to Sustaining into a Second Century

This Founder’s Day, with just three years to go before Babson College’s Centennial, it is appropriate to consider Roger Babson’s convictions and motivations for founding our school, as summarized in a profile published in a 1930 issue of The New Yorker magazine. Short version: (1) the Seer of Wellesley Hills likely would have endorsed our…

Michael Chmura

Law Faculty And Their Students Receive Numerous Honors

Six out of seven members of the Babson law faculty and one of their students received collectively an unprecedented eight awards this spring and summer. The “award-fest” started this spring when Professor Toni Lester received a Babson Faculty Scholar award to support her research. Senior Lecturer Cheryl Kirschner received a Lewis Institute Change-maker Award for…

Michael Chmura

The Conflict Between Science And Religion Lies In Our Brains

The conflict between science and religion may have its origins in the structure of our brains, researchers at Case Western Reserve University and Babson College have found. Clashes between the use of faith vs. scientific evidence to explain the world around us dates back centuries and is perhaps most visible today in the arguments between…

Michael Chmura

Professor Hanna Co-Authors “Email Marketing in a Digital World”

Babson Marketing Professor Richard Hanna has co-authored Email Marketing in a Digital World: The Basics and Beyond, with Professor Scott D. Swain and entrepreneur Jason Smith. Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social…

Michael Chmura

When In-Store Digital Displays Drive Sales – And When They Don’t

Consumers shop at different size stores for different reasons, and retailers may well wonder whether in-store digital displays for their establishments are worth the investment. New data from a study of Swedish stores can provide valuable guidance. In “Do Digital Displays Enhance Sales? Role of Retail Format and Message Content,” Marketing Professors Anne L. Roggeveen…

Michael Chmura

Prof. Sulkowski’s Climate Change/Sustainability Efforts With Municipalities

As world leaders gather in Paris for COP-21 climate accord talks, Associate Professor Adam Sulkowski’s efforts in Warsaw earlier this year show how municipalities can manage sustainability. According to the Warsaw Sustainability Report 2014: “The City of Warsaw, capital of Poland, has just published its second sustainability report. It is intended to provide inhabitants and…