Faculty & Leadership Blog / Research and Practice

Digital Experience Initiative (DXi)

8 Ways Digital Transformation is Changing New Product Development

Post by Ruben Mancha, Sebastian Fixson, Jennifer Bailey, Victor Seidel, Bala Iyer, Sinan Erzurumlu, and Steven Gordon Increasingly competitive market verticals and Digital Titans crossing traditional industry boundaries place pressure on organizations to innovate. Seventy-nine percent of CEO’s participating in a large-scale global survey report innovation as being their top-most or among their top-three priorities.1 At…

Digital Experience Initiative (DXi)

Managing IoT Security

By Steven Gordon On October 21, 2016, a cyber attack was unleashed on the Internet that nearly brought the web to its knees. The attack sought to disable the Internet’s DNS system, which translates domain names, such as babson.edu, into network addresses, such as 155.48.7.191. Without a way of doing this translation, a browser is…

Ruben Mancha

The Rise of Digital Experiences

By Ruben Mancha and Bala Iyer In the era of digitalization, physical and digital components are seamlessly integrated to create interactive products and services. Value propositions no longer come from what products are, but from the experiences they create. We are in the midst of the fourth industrial revolution—the digital revolution—and we need to regain perspective…

Michael Chmura

Babson Faculty Discuss Entrepreneurship Research: Past, Present & Future

Candy Brush, Vice Provost of Global Entrepreneurial Leadership and the Franklin W. Olin Professor of Entrepreneurship, and Patti Greene, the Paul T. Babson Professor of Entrepreneurial Studies and the Academic Director Goldman Sachs 10,000 Women, were among the speakers at the Entrepreneurship Research: Past, Present & Future symposium held May 10-12 2017 at PSB Paris…

Brianna Radicioni

Women Make Gains as Largest Massachusetts Nonprofit Leaders: Babson Professors Greenberg and Murphy Research Gender and Racial Diversity on Local Boards

The number of women chief executives at the largest 150 Massachusetts nonprofits grew in recent years, accounting for 26 percent of those jobs, up three percent from two years ago. These findings were recently released in the report, Modest Gains, Robust Benefits, as part of the third biennial Census of Women Directors and Chief Executives of…

Michael Chmura

Professor Steven Gordon Edits “Online Communities as Agents of Change and Social Movements”

IGI Global, an international publishing company specializing in high quality research publications focusing on the areas of education, social science, library science, healthcare, business, environmental science, public administration, computer science, and engineering, has released Online Communities as Agents of Change and Social Movements, edited by Babson Professor Steven Gordon. Online Communities as Agents of Change…

Michael Chmura

Lecturer Peter Cohan Authors Book on Company Growth Strategies

Strategy Lecturer Peter Cohan has authored Disciplined Growth Strategies: Insights from the Growth Trajectories of Successful and Unsuccessful Companies. The book provides leaders of large and small companies a proven comprehensive framework to think systematically about growth options and to yield practical strategies that produce faster growth. Read more from an interview with Cohan and…

Shannon Sweeny

Babson Professor Marthinsen Publishes ‘International Macroeconomics for Business and Political Leaders’

John Marthinsen, professor of economics and international business at Babson, authored the book International Macroeconomics for Business and Political Leaders published in January 2017. This book explains the fundamentals of international macroeconomics in a very efficient and approachable text. It explores key macro concepts such as growth, unemployment, inflation, interest, and exchange rates. Most importantly,…

Shannon Sweeny

Babson Professor Onyemah publishes ‘Entrepreneurial Selling: The Facts Every Entrepreneur Must Know’

Vincent Onyemah, associate professor of sales and marketing at Babson, co-authored with Professor Martha Rivera-Pesquera of IPADE Business School, a new book Entrepreneurial Selling: The Facts Every Entrepreneur Must Know, published on January 12, 2017.  The book addresses the unique challenges faced by entrepreneurs in search of buy-ins for novel ideas, products, or services. “In addition…