Faculty & Leadership Blog / Author: Ruben Mancha

Ruben Mancha

The Rise of Digital Experiences

By Ruben Mancha and Bala Iyer In the era of digitalization, physical and digital components are seamlessly integrated to create interactive products and services. Value propositions no longer come from what products are, but from the experiences they create. We are in the midst of the fourth industrial revolution—the digital revolution—and we need to regain perspective…