Prof. Neck’s Entrepreneurship Book Receives Most Promising New Textbook Award
Entrepreneurship: The Practice and Mindset, coauthored by Professor Heidi Neck, is winner of a 2018 TAA Most Promising New Textbook Award by the Textbook & Academic Authors Association (TAA). 
It is one of the five textbooks that received Most Promising New Textbook awards. The TAA Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.
The award will be presented during a luncheon at TAA’s 31st Annual Textbook & Academic Authoring Conference in Santa Fe, NM, Friday, June 15, 2018 at 4:30 p.m. at the La Fonda Hotel.
“All of us at Babson are so thrilled that Professor Neck’s new textbook has been recognized with this award. Thrilled, but not surprised as Heidi has been honing her craft on how to best teach entrepreneurship for nearly two decades. She is one of the world’s leading entrepreneurship educators and entrepreneurship education researchers. Her book represents years of dedicated work to students and other professors around the world,” said Andrew Corbett, Paul T. Babson Chair of Entrepreneurial Studies and chair, Entrepreneurship Division.
“This text by Professor Heidi Neck is truly an innovative approach for learning entrepreneurship because of the action orientation, and the focus on the early nascent stages of personal entrepreneurial development and venture creation,” said Professor Candida Brush, Babson Vice Provost of Global Entrepreneurial Leadership.
Entrepreneurship: The Practice and Mindset
The book, written in collaboration with Christopher Neck, an award-winning professor at Arizona State University, and Emma Murray, business writer and entrepreneur, “catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments.”
Based on Babson’s own entrepreneurship education, this new text emphasizes practice and learning through Entrepreneurial Thought & Action®.
From Sage Publishing: “Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.”
Heidi Neck
Heidi Neck, Ph.D., is a Babson College Professor and the Jeffry A. Timmons Professor of Entrepreneurial Studies. She teaches entrepreneurship at the MBA and executive levels. Her research interests include entrepreneurship education, entrepreneurship inside organizations, and creative thinking.