Graduate Blog / Tag: marketing

Nishant Udeshi

Brands are Watching: Lessons from Marketing Analytics

For the first class of my spring elective, Marketing Analytics with Dr. Abdul Ali, we had to read an article by Charles Duhigg, author of The Power of Habit. In the article, he reveals how Target can predict your buying habits. As I dug deeper into the method Target uses and progressed through the course,…

Susan Lemke

Industry Spotlights are the New Employer Information Session

In the past, companies used to come to Babson to meet with students for an information session, and we heard that students were too busy to attend over 80 employer sessions per year, so we listened and now we are doing Industry Spotlights.  These nights gather 10-20 different employers in a particular industry or function,…

Graduate Center for Career Development

Luxottica’s Mutually Beneficial Relationship with Babson

Luxottica is part of just about every Babson graduate student’s wardrobe.  The Italian eyewear company is responsible for about 70% of all eyewear brands ranging from high-fashion sunglasses to functional optics.   The company’s retail headquarters are located in Cincinnati, Ohio.  Over the past year, Josh Prickett, Manager of Diversity & Recruitment Outreach at Luxottica North…

areeves1

Building a Brand on the ‘Gram: Using Instagram to tell your Story

It’s no secret that I have a (major) addiction to Instagram. But it’s not all vanity and ‘likes’ for me…I began appreciating the photo social media site once I realized how people were using it, specifically brands and businesses. Instagram is a tool to tell stories, engage others, and showcase creativity. About two weeks ago, I…