Graduate Blog / Tag: Business Analytics

Nishant Udeshi

Brands are Watching: Lessons from Marketing Analytics

For the first class of my spring elective, Marketing Analytics with Dr. Abdul Ali, we had to read an article by Charles Duhigg, author of The Power of Habit. In the article, he reveals how Target can predict your buying habits. As I dug deeper into the method Target uses and progressed through the course,…

Jay Robie

Putting the “Spotlight” on Business Analytics as a Career Option

Information Sessions. Mini flash cases. Career Conversations. These are just a few of the ways that the Babson Graduate Center for Career Development (CCD) has engaged with its Employer Partners over the past year, but this spring, a new kind of engagement arose – the Industry Career Spotlight. On February 3rd, 10 companies gathered in…