KP Rhee

Past B.E.T.A. Challenge Finalists: Where Are They Now? (Series: Part IV)

Dan Wilson M’13 founded AfterDark Technologies to accommodate athletes who like to continue their passion for team sports even after the sun sets. The company was founded in early 2013 and, like many  other businesses, AfterDark Technologies started as concept. Having problems finding time to play during the day and finding lighted fields at night,…

Posted in Babson Entrepreneurs

One Mistake I Won’t Make Twice

With the fall semester just around the corner, the Blank Center is getting ready to start another year of the Butler Venture Accelerator. The summer flew by with the fifth year of the Summer Venture Program, where 14 Babson businesses participated in a 10-week intensive experience designed to accelerate the development of their ventures. Check…

Posted in Babson Entrepreneurs

KP Rhee

Getting Your Product to Market – Lessons Learned from a SVP Alum

Getting your product or service to market is one of the biggest obstacles an entrepreneur can face. Sara Gragnolati M’10, a participant from the Summer Venture Program, came to share her experiences with the 2013 cohort this past summer.   Gragnolati shared some of her lessons learned from getting her company’s product to market. Cocomama provides all natural,…

Posted in Babson Entrepreneurs

KP Rhee

Designing for Customer Conversion

Customers can be categorized in two groups: a group of customers who is ready to buy and another group of customers who is looking to buy. Customers who already decided to buy products typically purchase the product/service within a short period time. They are relatively easy to approach compared to those looking to buy. These…

Posted in Babson Entrepreneurs

KP Rhee

Be Effective in Getting Your Name Out

Many startups struggle to get their names out. Even if an entrepreneur has a great idea with an excellent business model, it is useless until customers acknowledge them and buy from them. Thus many entrepreneurs attempt to advertise themselves as much as possible. In order to deliver clear, memorable information that resonates, entrepreneurs need to…

Posted in Babson Entrepreneurs

KP Rhee

Where Is Your Business At Right Now

Positioning a business is harder than most people think. Often entrepreneurs have a hard time defining their businesses correctly. To help entrepreneurs in the Summer Venture Program, Mary Gale delivered insightful information about how to position your business. Entrepreneurs should have their own positioning statements for their business. A positioning statement  is not an ad,…

Posted in Babson Entrepreneurs

KP Rhee

Entrepreneurial Takeaways from Len Schlesinger

As many know, Len Schlesinger will be ending his term as 12th president of Babson College. The Summer Venture Program was fortunate to have him visit and interact with a live Q&A session with program participants. Here are some of President Schlesinger’s takeaways based on questions the entrepreneurs asked. In order to be succeed, one…

Posted in Babson Entrepreneurs

KP Rhee

How Humor and Creativity can be Tools for Solving Your Business Problem – Rasia Friedler

Humor and creativity are artistic and improvisational tools that can improve communication and help people be better leaders. Rasia Friedler, founder and CEO of allegro and SaludArte Foundation, facilitated a theatre-debate workshop for the Summer Venture Program community. By creating a safe and positive environment for everyone, the experience offered participants an opportunity to share…

Posted in Babson Entrepreneurs

KP Rhee

Tips for Selling Your Product/Service

One of challenges that many startups faces is not actually launching, but is selling product/service to customers. The Summer Venture Program Adviser, Jeff  Schiebe recently gave insightful tips for selling your business. When entrepreneurs sell their products and/or service, they should be able to answer the following three questions: what are you selling, who are…

Posted in Babson Entrepreneurs

KP Rhee

Five Simple Rules

Many entrepreneurs face difficulty when they confront legal issues, including structuring a company to financing businesses. Larry Gennari, parter at Gennari Aronson, LLP, held a “lunch and learn” session for the Summer Venture Program Summarizing five simple rules startups should know. The first rule is to understand that if you are selling shares in your…

Posted in Babson Entrepreneurs