Living Entrepreneurship Blog / Tag: Social Media

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7 Features All Startup Company Websites Must Have

The following post is from Sanjit Mandal MBA’18. Sanjit is the owner of California SEO Professionals, a digital marketing company focusing on profit-driven SEO and PPC strategies that help businesses get more traffic and better conversions. Oh, and he has a 4th degree in Goju Ryu Karate with almost 30 years of training, so you know…

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Instagram’s Changing Algorithm and What it Means for Your Business

The following post is from Lucas Lee-Tyson ’20, founder of Gloomy Season. Gloomy Season is a mid-range streetwear and skatewear apparel company that primarily focuses in t-shirts, sweats, and jackets. After being bought by Facebook, Instagram began to undergo changes to its back-end that radically changed how content was served to it’s users. Previously, pictures…

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Scaling Your Startup

The following post is from David Zamarin ’20, founder of DetraPel, a fall 2017 hatchery business. Every startup founder will always hit a block on the road. Sometimes those blocks could include a manufacturing issue, a loss of customers, or an internal issue with the team. But, there is almost certainly one problem that every…

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How 2 Create Facebook Advertising Campaigns

The following post is from Sara Wu ’17, a Butler Venture Accelerator team member. Last fall, the Blank Center hosted a How 2 Tuesday with Andrew Krebs-Smith MBA’13, Founder and CEO of Social Fulcrum. During the session we How to Create Facebook Advertising Campaigns. About Andrew Krebs-Smith MBA’13 After building digital departments within traditional agencies,…

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#How2Tuesday: How to Create Facebook Advertising Campaigns

The Blank Center’s #How2Tuesday series continues on Tuesday, October 11 at 5pm in Olin 101 (different room location)! How to create Facebook Advertising Campaigns with Andrew Krebs-Smith MBA’13 of Social Fulcrum! This hands-on workshop will cover creating and managing Facebook advertising campaigns. We will explore strategies for creating unique and engaging ads (there are five…

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SVP Wellesley Commencement Speaker: Guy Kawasaki

For the final Lunch and Learn of the 2016 Summer Venture Program, our speaker was none other than marketing guru Guy Kawasaki. Kawasaki has authored thirteen books and was on Apple’s marketing team in 1984. He is jovial and speaks in metaphors, equating our fast-paced way of life to Tinder and the importance of quick…

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Digital Marketing for Startups

Many of the teams in the Summer Venture Program are now ready to work towards gaining traction in the market. Members of the Babson College Marketing team, Vanessa Theoharis and Garrett, visited us in the Blank Center to explain how to do so by increasing customer recognition and trust in the brand online. A large…

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Week 4: SF Summer Venture Program

Lot’s of happenings @ Babson San Francisco! We had a very eventful week including 3 all star speakers Elliott Adams (Customer Development), Armando Biondi (Growth Strategies), and Dwight Gertz (Decisions), our 5th *Hot Seat*, a Gari focus group, office hours with mentors, and we celebrated IdaRose’s birthday! Elliott, one of our SVP advisors, gave an overview of the business…

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“Share Yourself” – Life As a Student Entrepreneur

The following post is from Brendan Barbato ’17, founder of Shelfie, a spring 2016 hatchery business. Hi, my name is Brendan Barbato and I am a junior concentrating in entrepreneurship. Since my early childhood I have had an obsession with acquiring knowledge, building things, and taking products and enhancing them. Some of these things include:…

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5 Tips to Market Yourself Using LinkedIn

The following post is from Samuel Sternweiler ’17, founder of JEWELv, a fall 2015 hatchery business. Professionals in every industry around the world enjoy connecting with other hard-working professionals within and outside of their trade. After the advent of Facebook, it was very easy to see that there was room for social medias to target…