Living Entrepreneurship Blog / Tag: Social Media

#How2Tuesday: How to Create Facebook Advertising Campaigns

The Blank Center’s #How2Tuesday series continues on Tuesday, October 11 at 5pm in Olin 101 (different room location)! How to create Facebook Advertising Campaigns with Andrew Krebs-Smith MBA’13 of Social Fulcrum! This hands-on workshop will cover creating and managing Facebook advertising campaigns. We will explore strategies for creating unique and engaging ads (there are five…

Emily Denoble

SVP Wellesley Commencement Speaker: Guy Kawasaki

For the final Lunch and Learn of the 2016 Summer Venture Program, our speaker was none other than marketing guru Guy Kawasaki. Kawasaki has authored thirteen books and was on Apple’s marketing team in 1984. He is jovial and speaks in metaphors, equating our fast-paced way of life to Tinder and the importance of quick…

Emily Denoble

Digital Marketing for Startups

Many of the teams in the Summer Venture Program are now ready to work towards gaining traction in the market. Members of the Babson College Marketing team, Vanessa Theoharis and Garrett, visited us in the Blank Center to explain how to do so by increasing customer recognition and trust in the brand online. A large…

Babson San Francisco

Week 4: SF Summer Venture Program

Lot’s of happenings @ Babson San Francisco! We had a very eventful week including 3 all star speakers Elliott Adams (Customer Development), Armando Biondi (Growth Strategies), and Dwight Gertz (Decisions), our 5th *Hot Seat*, a Gari focus group, office hours with mentors, and we celebrated IdaRose’s birthday! Elliott, one of our SVP advisors, gave an overview of the business…

Babson Hatchery

“Share Yourself” – Life As a Student Entrepreneur

The following post is from Brendan Barbato ’17, founder of Shelfie, a spring 2016 hatchery business. Hi, my name is Brendan Barbato and I am a junior concentrating in entrepreneurship. Since my early childhood I have had an obsession with acquiring knowledge, building things, and taking products and enhancing them. Some of these things include:…

Babson Hatchery

5 Tips to Market Yourself Using LinkedIn

The following post is from Samuel Sternweiler ’17, founder of JEWELv, a fall 2015 hatchery business. Professionals in every industry around the world enjoy connecting with other hard-working professionals within and outside of their trade. After the advent of Facebook, it was very easy to see that there was room for social medias to target…

Babson Hatchery

Defining a Social Media Strategy

The following post is from Marielle De Blois M’16, founder of Crece, a summer 2015 hatchery business. As entrepreneurs, we all know that it is vital to have an active role in social media. We’ve heard that marketing is no longer about having a monologue with our consumers, but it is now a two-sided conversation;…

Babson Hatchery

How to Decide Your Facebook Cover

The following post is from Clinton Lee M’15, founder of McLee Oil, a summer 2015 hatchery business. One day I, the founder of McLee Oil, felt that the company’s Facebook page cover had been there quite a while and wanted to make some change to it.  The current Facebook cover was designed a few months…

Rachel Kim

How to Enter Markets

On September 30, Megan Driscoll, president of PharmaLogics Recruiting came to speak to Babson students and the Butler Venture Accelerator. PharmaLogics Recruiting is located in Boston, MA. Their mission is to be the number one bio-pharmaceutical recruiting company in the world, by placing top talent at companies devoted to the development of medicine that improves…

KP Rhee

Twitter Basics for Businesses

Many people when they hear of Twitter associate people posting details from their personal lives. Over the last couple years, startups have found that Twitter can be used as a powerful marketing tool to gain new customers. As a startup, having a free marketing platform can bring a lot of return when cash is tight.…