Living Entrepreneurship Blog / Tag: Marketing

Tips from Web Summit Attendees

The following post is from Fifi Shi ’18, a Butler Venture Accelerator team member. Dylan Husted ’17 and Linh Le M’16, students from Babson, went to Web Summit in Ireland earlier this month. As part of Babson’s Global Entrepreneurship Week, they joined the Butler Venture Accelerator for a peer to peer session on November 19…

Tim Booker

10 Painfully Awkward Marketing Mistranslations

A fun post from languageconnections.com. When companies seek to do business in other parts of the world, they must be mindful of different cultural influences. What might be popular items in the U.S., for instance, may fail in a country with different values, languages, and preferences. Companies that can respect these differences and cater to them…

Babson Hatchery

Defining a Social Media Strategy

The following post is from Marielle De Blois M’16, founder of Crece, a summer 2015 hatchery business. As entrepreneurs, we all know that it is vital to have an active role in social media. We’ve heard that marketing is no longer about having a monologue with our consumers, but it is now a two-sided conversation;…

Yerim Kim

Rebranding and Telling Your Story

On March 10, Brianna Stiklickas’15, founder and CEO of Meet Eugene, joined the Butler Venture Accelerator program for a peer to peer session on her story of rebranding the company and different wants to tell your story effectively. Meet Eugene is an exotic pet food company that currently focuses on pet foods for hedgehog. Stiklickas said that…

Rachel Kim

What’s Your Brand?

Ted Schleuter, chief brand officer and the founder of Crunch Brands, was recently on campus to share his insight on branding. He was currently part of various assignments such as Unreal Candy, Sperry Top-Sider, New Balance, Pan-Mass Challenge and Aceso. Schleuter has been wtih Digitas, Arnold Worldwide and Greco Ethridge Group. Schleuter created Crunch Brands for…

Rachel Kim

How to Enter Markets

On September 30, Megan Driscoll, president of PharmaLogics Recruiting came to speak to Babson students and the Butler Venture Accelerator. PharmaLogics Recruiting is located in Boston, MA. Their mission is to be the number one bio-pharmaceutical recruiting company in the world, by placing top talent at companies devoted to the development of medicine that improves…

KP Rhee

Lessons learned from online marketing – Dan Marques

The importance of marketing does not change regardless of size of a firm. Small and large firms should invest in marketing aggressively in order to get their name out and to go against competitors. On Wednesday, April 16, Dan Marques ’07, senior online marketing manager at Reebok visited Babson. Although he is working at one…

Ryan Narod

Web Strategy for Startups

Helping companies succeed using technology is one of my passions, and I get to do this every day for clients. I started Wiz Studios just over 6 months ago, and since then, I have met with numerous startups through the Butler Venture Accelerator who all have the same questions about their web strategy. Here are some tips…

Han Tran

Inbound Methodology

On April 2nd, Paul Schmidt, HubSpot’s Inbound Marketing Consultant visited Babson College to help students and entrepreneurs to promote their businesses using inbound methodology. Inbound methodology provides techniques to help convert strangers into customers and promoters. The methodology includes four steps: attract, convert, close, and delight. Instead of using the traditional outbound marketing methods which…

Meet The Founder: Jason Jacobs

Post from Dakota McKenzie ’14 & Guy Horgan ’14: Earlier this month, Founder and CEO of the ultra-popular company RunKeeper joined Dakota McKenzie and Guy Horgan for the inaugural event of “Meet The Founder.” During his one-hour talk, he discussed everything from the fear of starting a company, to the future of exercise paired with…