Living Entrepreneurship Blog / Tag: Marketing

Meredith Dziuba

Education Abroad & Your Career

In the midst of the fall recruiting season, education abroad can feel like a barrier to scoring an interview with the company of your dreams. Instead of thinking of your time abroad as a hindrance to your career goals, remember that you are making an investment in your personal development. Operating outside of your comfort…

Emily Denoble

Digital Marketing for Startups

Many of the teams in the Summer Venture Program are now ready to work towards gaining traction in the market. Members of the Babson College Marketing team, Vanessa Theoharis and Garrett, visited us in the Blank Center to explain how to do so by increasing customer recognition and trust in the brand online. A large…

Babson San Francisco

Week 4: SF Summer Venture Program

Lot’s of happenings @ Babson San Francisco! We had a very eventful week including 3 all star speakers Elliott Adams (Customer Development), Armando Biondi (Growth Strategies), and Dwight Gertz (Decisions), our 5th *Hot Seat*, a Gari focus group, office hours with mentors, and we celebrated IdaRose’s birthday! Elliott, one of our SVP advisors, gave an overview of the business…

Tips from Web Summit Attendees

The following post is from Fifi Shi ’18, a Butler Venture Accelerator team member. Dylan Husted ’17 and Linh Le M’16, students from Babson, went to Web Summit in Ireland earlier this month. As part of Babson’s Global Entrepreneurship Week, they joined the Butler Venture Accelerator for a peer to peer session on November 19…

Tim Booker

10 Painfully Awkward Marketing Mistranslations

A fun post from languageconnections.com. When companies seek to do business in other parts of the world, they must be mindful of different cultural influences. What might be popular items in the U.S., for instance, may fail in a country with different values, languages, and preferences. Companies that can respect these differences and cater to them…

Babson Hatchery

Defining a Social Media Strategy

The following post is from Marielle De Blois M’16, founder of Crece, a summer 2015 hatchery business. As entrepreneurs, we all know that it is vital to have an active role in social media. We’ve heard that marketing is no longer about having a monologue with our consumers, but it is now a two-sided conversation;…

Yerim Kim

Rebranding and Telling Your Story

On March 10, Brianna Stiklickas’15, founder and CEO of Meet Eugene, joined the Butler Venture Accelerator program for a peer to peer session on her story of rebranding the company and different wants to tell your story effectively. Meet Eugene is an exotic pet food company that currently focuses on pet foods for hedgehog. Stiklickas said that…

Rachel Kim

What’s Your Brand?

Ted Schleuter, chief brand officer and the founder of Crunch Brands, was recently on campus to share his insight on branding. He was currently part of various assignments such as Unreal Candy, Sperry Top-Sider, New Balance, Pan-Mass Challenge and Aceso. Schleuter has been wtih Digitas, Arnold Worldwide and Greco Ethridge Group. Schleuter created Crunch Brands for…

Rachel Kim

How to Enter Markets

On September 30, Megan Driscoll, president of PharmaLogics Recruiting came to speak to Babson students and the Butler Venture Accelerator. PharmaLogics Recruiting is located in Boston, MA. Their mission is to be the number one bio-pharmaceutical recruiting company in the world, by placing top talent at companies devoted to the development of medicine that improves…