Living Entrepreneurship Blog / Tag: Marketing

Jake Maude

Founder Friday with Mike Sepso of Major League Gaming

Mike Sepso recently participated in the Blank Center’s Founder Friday, where he shared how he went from an undergrad at Babson in 1994 to starting Major League Gaming, which was sold to Activision Blizzard Inc for $46 million in 2016. The History Sepso was into broadband even before it was a big thing. At that…

Antonette Ho

#How2Tuesday: How to Activate Your Venture at a Live Event

The Blank Center’s #How2Tuesday series continues on Tuesday, March 27 at 5pm in the Blank Center Televideo Room: How to Activate Your Venture at a Live Event with Joe Lovett of Cramer! Participating at a tradeshow or expo can be daunting. You’re one of many companies that attendees might pass by. But how is a…

Antonette Ho

#How2Tuesday: How 2 Understand SEO

The Blank Center’s #How2Tuesday series continues on Tuesday, March 6 at 5pm in the Blank Center Televideo Room: How to Understand SEO with Kerri Koncius ’01, founder of Koncius Digital Marketing! Are you new to SEO? Or want a refresher? During this session, Kerri will cover the basics, including: How To Optimize Your Website for…

Antonette Ho

Fashion Entrepreneurial Initiative Hosts Imagine-A-Thon ™

The Babson Fashion Entrepreneurial Initiative, in partnership with the Digital Experience Initiative, the IoT and Babson Marketing Clubs, will be hosting Imagine-A-Thon ™ on February 8-9, 2018 in the Blank Center. This creative hack-a-thon challenges you to think and act entrepreneurially combining art and science, vision and technology, to design a park experience for the…

Babson Hatchery

Three Common Misconceptions about SEO

The following post is from Sean O’Neill MBA’18, founder of Toast! The Toast! tablet helps alcohol drinkers maintain a healthy liver and healthy body, while avoiding a hangover in the morning. As a former inbound marketing consultant, I have run across my fair share of puzzling misconceptions about SEO. But there are three main misconceptions…

Malvika Sheth

An Introduction: Your Newest BabsonARTS Marketing Assistant

Greetings everyone! My name is Malvika Sheth and I’m a sophomore at Babson who hopes to bridge the gap between business and the arts through a Marketing and Entrepreneurship-centered education. Born and brought up in California, a true melting pot of cultures, I couldn’t have been more pleased to have found myself in the diverse…

Ziyan Liu

Week 6-7: Summer Venture Program 2017

Summer Venture Program is heating up! We’re more than halfway through the program, and all of our venture are growing rapidly and are making amazing progress. On Monday, June 26, we had a Lunch and Learn session on the topic of marketing strategy with one of our advisors, Dan Towvim. Dan shared his stories and…

Tiffany Tapia

BabsonARTS Appreciation Farewell

Less than a day until graduation and as I await for the bittersweet ending, I want to reflect upon my experience as the marketing intern for BabsonARTS. Coming from New York City where theatrical performances are endless and music is what keeps the city beating, my appreciation for the arts was nonetheless an avenue that…

Tiffany Tapia

Arts & Business are Not an Unnatural Pair

Posting on behalf of Maria Blanco, Freshman at Babson College. Maria Blanco is one of the five 2017 Sorenson Scholars.  As a rite of passage for all first-year students, my FME experience began as soon as I set foot on campus. I was instantly bombarded with nostalgic stories from upperclassman and the anticipation of those destined…

Emily Denoble

Entrepreneurship Faculty Profile: Beth Goldstein

Beth Goldstein is an adjunct professor of entrepreneurship at Babson and will serve as an advisor for this year’s Summer Venture Program! She recently spoke with me over the phone about her passion for applying entrepreneurial approaches to all aspects of her life and what most excites her about SVP. What is your role at…