Living Entrepreneurship Blog / Tag: Marketing

2019 SVP Startup Profile: Rostock

Rostock (stylized with a lowercase r) is one of thirteen Babson startups presenting at Thursday, July 25th’s Summer Venture Showcase at the Federal Reserve Bank in Boston. Register to attend our showcase at bit.ly/2019svp! In our current social media age, advertisers and marketers are being presented with innovative new channels for reaching customers. But in…

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How to Start a Startup: Roundup of How 2 Tuesdays

How 2 Tuesdays at the Blank Center are short, workshop style sessions meant to bring you very specific, user friendly instruction on some of the most important things you need to know for your venture. They follow the journey of a startup, from business idea to scalable business, touching on every stage in between. What’s…

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BRIC Program: Importance of Relationships to Russian Business & Culture

This post was written by BRIC Participants, Maria Freitas and Jeremie Cabling… At the conclusion of Professor Seitz’s classes, helping define the culture and identity of Russia, BRIC X was able to more easily transition into Professor Coyle’s class immersing ourselves in the business environment of Russia. Reflecting over site visits with companies like Dell EMC,…

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How Do You Create Authenticity?

David Oksman ’03, an advisor of the Summer Venture Program, spoke all about the importance of building a true brand that fosters a deep sense of connection and love within its consumers at a recent lunch and learn around marketing and branding. “I love to love,” said David. By building communities based on shared values…

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What I Learned about SEO in the Last Year

The following post is from Ryo Shibasaki MBA’19, founder of Path to Success. Path to Success provides the most competent and reliable English learning service in Japan. I started my website almost one year ago. In the first month, the page view was 800, but now it’s 2,000 views every day and keeps increasing. It’s still…

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SVP Advisor Profile: David Oksman

I recently had the chance to speak with David Oksman ’03, a Babson alum, marketing expert, and one of this year’s Summer Venture Program (SVP) advisors. In his interview, David spoke about his love of entrepreneurship, Babson, and helping these startups. Here is an overview of our talk. What is your role in the Summer…

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Self-Reflection

Have you ever felt at home while at work? Before working at the Blank Center, this was an unfamiliar concept to me. Today, I know exactly how it feels. I am incredibly fortunate to have spent four years working in the entrepreneurship center of America’s top-ranked school for entrepreneurship. Throughout my time here, I have…

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How 2 Activate Your Venture at a Live Event

At a recent How 2 Tuesday, Joe Lovett and Jessica Peterson of Cramer, a brand experience agency, shared how to stand out in an expo environment. Joe is Cramer’s Director of Strategic Planning and Jessica is a Strategic Planner. They aim to clarify the brand’s voice and create a plan to appeal to customers. Participating…

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How 2 Understand SEO

Kerri Koncius ’01 is the Founder & CEO of Koncius Digital Marketing, LLC, a Massachusetts-based firm that develops digital marketing strategies for clients across industries. Kerri visited the Blank Center to host a How 2 Tuesday dedicated to helping Babson entrepreneurs develop their search engine optimization (SEO) strategies, specifically for Google. SEO Overview Benefits of…

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Founder Friday with Mike Sepso of Major League Gaming

Mike Sepso recently participated in the Blank Center’s Founder Friday, where he shared how he went from an undergrad at Babson in 1994 to starting Major League Gaming, which was sold to Activision Blizzard Inc for $46 million in 2016. The History Sepso was into broadband even before it was a big thing. At that…