KP Rhee

Lessons learned from online marketing – Dan Marques

The importance of marketing does not change regardless of size of a firm. Small and large firms should invest in marketing aggressively in order to get their name out and to go against competitors. On Wednesday, April 16, Dan Marques ’07, senior online marketing manager at Reebok visited Babson. Although he is working at one…

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Ryan Narod

Web Strategy for Startups

Helping companies succeed using technology is one of my passions, and I get to do this every day for clients. I started Wiz Studios just over 6 months ago, and since then, I have met with numerous startups through the Butler Venture Accelerator who all have the same questions about their web strategy. Here are some tips…

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Han Tran

Inbound Methodology

On April 2nd, Paul Schmidt, HubSpot’s Inbound Marketing Consultant visited Babson College to help students and entrepreneurs to promote their businesses using inbound methodology. Inbound methodology provides techniques to help convert strangers into customers and promoters. The methodology includes four steps: attract, convert, close, and delight. Instead of using the traditional outbound marketing methods which…

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Meet The Founder: Jason Jacobs

Post from Dakota McKenzie ’14 & Guy Horgan ’14: Earlier this month, Founder and CEO of the ultra-popular company RunKeeper joined Dakota McKenzie and Guy Horgan for the inaugural event of “Meet The Founder.” During his one-hour talk, he discussed everything from the fear of starting a company, to the future of exercise paired with…

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Iva Toudjarska

Mistakes that kill startups

We have all seen the statistics on startups’ demise- depending on the source and the industry the start-up is operating in the numbers are anywhere from 30 to 80 percent. Of course not all failures are created equal. Some of the most common mistakes credited with killing startups are going into business for the wrong…

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88 acres heads west….

On March 8-11, 60,000+ people convened in Anaheim, CA for Natural Products Expo West, one of the largest Natural/Organic Food Products shows in North America. 88 acres was able to send one-half of our founding team to check out the competition, network with the natural products community, and keep up to date on new trends…

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Using Social Media Strategically

So what is social media? Social media is media for social interaction, using highly accessible and scalable publishing techniques. It is categorized based on content- rich content, real-time content, social applications and social networking platforms. So how can social media be used strategically? The first step in using social media effectively for businesses is to…

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What is Social Media?

Social media has become an indispensable part of our personal lives. Counting all of its members, Facebook is the third largest country in the world next to China and India. Every second two new members join LinkedIn which in total is equal to the entire enrollment of the Ivy League Universities. Social media not only…

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Jossle Action Marketing Makes College Better

Jossle Action Marketing Imagine a flash mob of sales reps at any campus of your choice. Wishful thinking? Not with Jossle it isn’t. Jossle is an innovative, action marketing company made for college students by college students. Started by a group of Babson College entrepreneurs, Jossle allows any college student to acquire free branded gear…

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Forms of Business Organization Bootcamp

The Butler Venture Accelerator Program in collaboration with Pepper Hamilton LLP (http://www.pepperlaw.com) hosted a boot camp to help Babson entrepreneurs better understand the basics of business entity formation. Matthew Gilman and Steven London, representatives from Pepper Hamilton, spoke about the different forms of business organization, criteria in selecting appropriate form, formation of a corporation and…

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