Living Entrepreneurship Blog / Tag: Marketing

Hailey Serna

How Do You Create Authenticity?

David Oksman ’03, an advisor of the Summer Venture Program, spoke all about the importance of building a true brand that fosters a deep sense of connection and love within its consumers at a recent lunch and learn around marketing and branding. “I love to love,” said David. By building communities based on shared values…

Babson Hatchery

What I Learned about SEO in the Last Year

The following post is from Ryo Shibasaki MBA’19, founder of Path to Success. Path to Success provides the most competent and reliable English learning service in Japan. I started my website almost one year ago. In the first month, the page view was 800, but now it’s 2,000 views every day and keeps increasing. It’s still…

Hailey Serna

SVP Advisor Profile: David Oksman

I recently had the chance to speak with David Oksman ’03, a Babson alum, marketing expert, and one of this year’s Summer Venture Program (SVP) advisors. In his interview, David spoke about his love of entrepreneurship, Babson, and helping these startups. Here is an overview of our talk. What is your role in the Summer…

Emily Denoble

Self-Reflection

Have you ever felt at home while at work? Before working at the Blank Center, this was an unfamiliar concept to me. Today, I know exactly how it feels. I am incredibly fortunate to have spent four years working in the entrepreneurship center of America’s top-ranked school for entrepreneurship. Throughout my time here, I have…

Emily Denoble

How 2 Activate Your Venture at a Live Event

At a recent How 2 Tuesday, Joe Lovett and Jessica Peterson of Cramer, a brand experience agency, shared how to stand out in an expo environment. Joe is Cramer’s Director of Strategic Planning and Jessica is a Strategic Planner. They aim to clarify the brand’s voice and create a plan to appeal to customers. Participating…

Emily Denoble

How 2 Understand SEO

Kerri Koncius ’01 is the Founder & CEO of Koncius Digital Marketing, LLC, a Massachusetts-based firm that develops digital marketing strategies for clients across industries. Kerri visited the Blank Center to host a How 2 Tuesday dedicated to helping Babson entrepreneurs develop their search engine optimization (SEO) strategies, specifically for Google. SEO Overview Benefits of…

Jake Maude

Founder Friday with Mike Sepso of Major League Gaming

Mike Sepso recently participated in the Blank Center’s Founder Friday, where he shared how he went from an undergrad at Babson in 1994 to starting Major League Gaming, which was sold to Activision Blizzard Inc for $46 million in 2016. The History Sepso was into broadband even before it was a big thing. At that…

Antonette Ho

#How2Tuesday: How to Activate Your Venture at a Live Event

The Blank Center’s #How2Tuesday series continues on Tuesday, March 27 at 5pm in the Blank Center Televideo Room: How to Activate Your Venture at a Live Event with Joe Lovett of Cramer! Participating at a tradeshow or expo can be daunting. You’re one of many companies that attendees might pass by. But how is a…

Antonette Ho

#How2Tuesday: How 2 Understand SEO

The Blank Center’s #How2Tuesday series continues on Tuesday, March 6 at 5pm in the Blank Center Televideo Room: How to Understand SEO with Kerri Koncius ’01, founder of Koncius Digital Marketing! Are you new to SEO? Or want a refresher? During this session, Kerri will cover the basics, including: How To Optimize Your Website for…

Antonette Ho

Fashion Entrepreneurial Initiative Hosts Imagine-A-Thon ™

The Babson Fashion Entrepreneurial Initiative, in partnership with the Digital Experience Initiative, the IoT and Babson Marketing Clubs, will be hosting Imagine-A-Thon ™ on February 8-9, 2018 in the Blank Center. This creative hack-a-thon challenges you to think and act entrepreneurially combining art and science, vision and technology, to design a park experience for the…