Living Entrepreneurship Blog / Tag: Marketing

Hailey Serna

SVP Advisor Profile: David Oksman

I recently had the chance to speak with David Oksman ’03, a Babson alum, marketing expert, and one of this year’s Summer Venture Program (SVP) advisors. In his interview, David spoke about his love of entrepreneurship, Babson, and helping these startups. Here is an overview of our talk. What is your role in the Summer…

Emily Denoble

Self-Reflection

Have you ever felt at home while at work? Before working at the Blank Center, this was an unfamiliar concept to me. Today, I know exactly how it feels. I am incredibly fortunate to have spent four years working in the entrepreneurship center of America’s top-ranked school for entrepreneurship. Throughout my time here, I have…

Emily Denoble

How 2 Activate Your Venture at a Live Event

At a recent How 2 Tuesday, Joe Lovett and Jessica Peterson of Cramer, a brand experience agency, shared how to stand out in an expo environment. Joe is Cramer’s Director of Strategic Planning and Jessica is a Strategic Planner. They aim to clarify the brand’s voice and create a plan to appeal to customers. Participating…

Emily Denoble

How 2 Understand SEO

Kerri Koncius ’01 is the Founder & CEO of Koncius Digital Marketing, LLC, a Massachusetts-based firm that develops digital marketing strategies for clients across industries. Kerri visited the Blank Center to host a How 2 Tuesday dedicated to helping Babson entrepreneurs develop their search engine optimization (SEO) strategies, specifically for Google. SEO Overview Benefits of…

Jake Maude

Founder Friday with Mike Sepso of Major League Gaming

Mike Sepso recently participated in the Blank Center’s Founder Friday, where he shared how he went from an undergrad at Babson in 1994 to starting Major League Gaming, which was sold to Activision Blizzard Inc for $46 million in 2016. The History Sepso was into broadband even before it was a big thing. At that…

Antonette Ho

#How2Tuesday: How to Activate Your Venture at a Live Event

The Blank Center’s #How2Tuesday series continues on Tuesday, March 27 at 5pm in the Blank Center Televideo Room: How to Activate Your Venture at a Live Event with Joe Lovett of Cramer! Participating at a tradeshow or expo can be daunting. You’re one of many companies that attendees might pass by. But how is a…

Antonette Ho

#How2Tuesday: How 2 Understand SEO

The Blank Center’s #How2Tuesday series continues on Tuesday, March 6 at 5pm in the Blank Center Televideo Room: How to Understand SEO with Kerri Koncius ’01, founder of Koncius Digital Marketing! Are you new to SEO? Or want a refresher? During this session, Kerri will cover the basics, including: How To Optimize Your Website for…

Antonette Ho

Fashion Entrepreneurial Initiative Hosts Imagine-A-Thon ™

The Babson Fashion Entrepreneurial Initiative, in partnership with the Digital Experience Initiative, the IoT and Babson Marketing Clubs, will be hosting Imagine-A-Thon ™ on February 8-9, 2018 in the Blank Center. This creative hack-a-thon challenges you to think and act entrepreneurially combining art and science, vision and technology, to design a park experience for the…

Babson Hatchery

Three Common Misconceptions about SEO

The following post is from Sean O’Neill MBA’18, founder of Toast! The Toast! tablet helps alcohol drinkers maintain a healthy liver and healthy body, while avoiding a hangover in the morning. As a former inbound marketing consultant, I have run across my fair share of puzzling misconceptions about SEO. But there are three main misconceptions…

Malvika Sheth

An Introduction: Your Newest BabsonARTS Marketing Assistant

Greetings everyone! My name is Malvika Sheth and I’m a sophomore at Babson who hopes to bridge the gap between business and the arts through a Marketing and Entrepreneurship-centered education. Born and brought up in California, a true melting pot of cultures, I couldn’t have been more pleased to have found myself in the diverse…