Living Entrepreneurship Blog / Tag: Kevin Mulcahy

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Gathering Intelligence

Through the Butler Venture Accelerator, we meet with a lot of students and alumni with many entrepreneurial ideas. One of the key steps that any entrepreneur needs to make to turn their idea into an opportunity is to gather market intelligence. Market intelligence is what entrepreneurs use to make decisions. During the Summer Venture Program,…

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Smart Way to Collect Information – Market Intelligence

Kevin Mulcahy, one of advisors in Summer Venture Program, recently held a lunch and learn session talked about market intelligence (also known as business intelligence and competitive intelligence). His profession at Fuld & Company the last few years helped him become a market intelligence expert. According to Mulcahy, market intelligence is information that can affect…