Living Entrepreneurship Blog / Tag: Identity

Antonette Ho

Importance of Logo Design

One of the first thing entrepreneurs do once forming a company is to put together a company logo. A company logo is part of the brand identity and often sets the tone on how your customers, competitors and other partners will perceive your brand. But it’s not just about perception – it’s also about getting…

Emily Besen

Graduate Affinity Conference Scholarship now available!

Starting today all Babson Graduate students may apply to the Graduate Affinity Conference Scholarship for funding towards participation in an upcoming Affinity Conference! The Graduate Affinity Scholarship was established to empower graduate students to seek opportunities for learning and develop a network beyond Babson. Our hope is that students will be able to attend conferences,…