Living Entrepreneurship Blog / Tag: #How2Tuesdays

Engaging with Your Customer: How 2 Achieve Customer Success

At the core of any successful startup is a strong understanding of its customers. Throughout this semester’s #How2Tuesdays series, we’ve heard from experts that many startups fail because they never truly put themselves in their customers’ shoes to design a problem-solving product. So how can founders go above and beyond to serve their customers? Earlier…

Never Not Negotiating: How 2 Negotiate in the Life of a Startup

Aside from pitching, one of the most important skills for an entrepreneur to master is negotiation. Entrepreneurs find themselves negotiating across all aspects of their venture, from raising funding to convincing co-founders to join their team. The Blank Center recently had the privilege of welcoming one of the foremost experts in entrepreneurial negotiation, Samuel “Mooly”…

Relationships Matter: How 2 Grow Your Services Business

New services ventures face an uphill battle as they work towards building their credibility and winning early clients. In a competitive services landscape, what can founders do to ensure that their businesses have the best chance for growth? As part of Global Entrepreneurship Week, Babson Global Entrepreneur in Residence (GEIR) Akhil Suresh Nair MBA’18 led…

Lessons from John Landry: How 2 Have a Successful Startup

Although all startups are unique, new ventures consistently face some of the same crucial early choices, such as adding co-founders and taking their first outside funding. If you knew which approaches to these choices give startups the best chance to succeed, would you change how you grow your venture? This past Tuesday, #How2Tuesdays moved from…

Your Brand Matters! How to Position Your Brand to Convert and Connect

What comes to people’s minds when you talk about your startup? Whether you know it or not, these recurring sentiments are the beginning of your venture’s brand. As founders, how can we start to shape a positive brand for our companies? Branding expert Doug Fox of Brand Fox told us that it is imperative to…

Keeping the Funnel Full: How 2 Build a Sales Pipeline

The generation of early sales is critical for startups. Securing initial customers validates the need for your idea and provides the necessary funding to keep the business moving. But for entrepreneurs who don’t have a finished product yet, or solopreneurs who will be juggling the role of salesman with other key responsibilities, the sales process…

The 4H’s of Pitching: How 2 Pitch to Investors

Across all sectors and stages of entrepreneurship, founders will all inevitably have to pitch their ventures. But not all pitches will come in the traditional form of a rehearsed presentation for investors or competition judges. Whether it’s on the biggest of stages or an in an impromptu encounter with their dream investor, how can founders…

The Art of Investor Empathy: How 2 Raise Money

Across all industries and sectors, funding is the lifeblood of growing ventures. But for most first-time founders, raising money beyond the initial friends and family round is an intimidating process. How do founders know they’re taking the “right money” at the right time?  Members of the Babson community found answers to their questions about funding…

Alexandra Dunk

Starting Out and Selling Online: How 2 Sell via Ecommerce

For entrepreneurs starting out in the e-commerce space, it can be hard to know what resources to integrate and leverage. In How 2 Sell via Ecommerce, Ross Beyeler ’09, Founder of Growth Spark and COO of Trellis, shared some incredibly valuable resources with us. As Ross explained, “I find early on as an entrepreneur, it’s…

Alexandra Dunk

Decoding Deals: How 2 Come to Terms with Angel and Venture Term Sheets

Term sheets: Can’t live with them, can’t live without them, definitely can’t make sense of them. Mike Conza, Partner at Morgan Lewis, walked us through some of the complexities in How 2 Come to Terms with Angel and Venture Term Sheets. He opened the session by explaining the difference between angel and venture capital. Angel…