Living Entrepreneurship Blog / Tag: Graduate

Babson Hatchery

Why Many Marketers Believe that Augmented Reality is Doomed for Failure

The following post is from Mohit Juneja MBA’18, founder of IndulgeYoSelf.com™. IndulgeYoSelf.comTM is augmented reality for virtual try-on. Specifically, “Warby Parker for Jewelry.” Augmented Reality (AR) is the virtual overlay of contextual, digital information on a physical-world. Currently business value-add in the consumer space has been low given the primary use case of marketing. Marketers…

Babson Hatchery

Three Common Misconceptions about SEO

The following post is from Sean O’Neill MBA’18, founder of Toast! The Toast! tablet helps alcohol drinkers maintain a healthy liver and healthy body, while avoiding a hangover in the morning. As a former inbound marketing consultant, I have run across my fair share of puzzling misconceptions about SEO. But there are three main misconceptions…

The Glavin Office

Join us as we Celebrate International Education Week!

International Education Week (IEW) is an opportunity to celebrate the benefits of international education and exchange here at Babson College and worldwide. Babson has students representing 83 different countries and now offers over 100 different international opportunities between Education Abroad (semester/year-long) programs, Electives Abroad, International Consulting, Service Immersion Opportunities, etc. – these are just some…

Babson Hatchery

I Hate Entrepreneurship

The following post is from Akhil Suresh Nair MBA’18, founder of Fluxcon Management Consulting. Fluxcon is a management consulting firm for mid-size businesses, start-ups and non-profit companies who gain valuable knowledge through our extensive market research, problem solving and strategic consulting services. This blog was originally posted on LinkedIn. Access here >> ‘I hate entrepreneurship’…

Antonette Ho

Fall 2017 Hatchery Businesses

As part of the Butler Launch Pad, the Blank Center awards about a dozen entrepreneurs each semester with access to professional and semiprivate workspace to grow their ventures. The undergraduate and graduate hatcheries provide a vibrant atmosphere conducive to sharing ideas and information amongst student entrepreneurs. Read more about the fall 2017 hatchery businesses: Graduate…

Babson Hatchery

Who am I? What do I want to do? Why?

The following post is from Ryo Shibasaki MBA’19, founder of Path to Success. Path to Success realizes that there is a world where people have equal opportunities to tackle with new challenges.  Their first product aims to help people learn English. During the university I qualified as a CPA, and then obtained a position at…

Ziyan Liu

2017 SVP Startup Profile: Magnomer

Founders: Ravish Majithia, PhD, MBA’18: Founder and CXO; Vishal Salian, PhD: Cofounder and CTO What’s Magnomer? Magnomer uses cradle-to-cradle principles to redesign plastic packaging for better recyclability. We redesign plastic packaging by adding visual functional magnetizable elements which complement brand designs and enable capture and recovery from waste streams. Watch our video!: What is the…

Ziyan Liu

2017 SVP Startup Profile: BioStructures

Founders: Chad Caisse MBA’18, Co-Founder Gus Barber MBA’18, Co-Founder What’s BioStructures? We believe that the key to success in business is to take care of the comfort, safety, and health of your workforce. At BioStructures we build state-of-the-art safety boots custom designed to accommodate each wearer’s individual needs, and we work with construction and manufacturing…

Ziyan Liu

2017 SVP Startup Profile: Wanku

Founders: Juan Giraldo MBA’18: Co-founder & CEO Nicolás Estrella: Co-founder & CMO What’s Wanku? Wanku is bringing a delicious herbal infusion known as the ‘healing water’ that has been consumed for centuries in the Andes Mountains because of its health properties. What is the story behind your startup? 7 months ago me (Juan) and my…

Ziyan Liu

2017 SVP Startup Profile: Cathexis

Founders John Whelan MBA’18, Co-Founder Simon Kohnstamm MBA’18, Co-Founder What’s Cathexis Labs? Cathexis Labs uses emerging technologies to change the way that food reaches consumers in order to reduce food waste. What is the story behind your startup? John’s passionate about food, and Simon’s an avid environmentalist/techie. Together we want to change the world and…