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Getting the Most out of your Paid Search Budget

By Writing Compelling ads.  Here are some copy writing tips that will help you maximize the effectiveness of your paid search campaigns. 1. Copy Writing Tips When writing copy on the major search engines, make sure that you know all the do’s and don’ts. Be sure to have an idea of what you are trying…

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Fundamental Tips to Propel Your Affiliate Marketing Program

Affiliate marketing is a lucrative but also equally difficult venture with the potential to provide you with a long-lasting stream of residual earnings—assuming you know what you’re doing. Most online start-ups give up and fail within the first year because they don’t strategize; they merely waltz into it with delusions of grandeur. As an affiliate…

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Email Marketing for Online Start-Ups

One of the most valuable marketing tools in an online start-up company’s toolbox is email marketing. Granted, there is a thin line between “email marketing” and “spam”. It is essential to understand the difference between the two in order to conduct a successful email marketing campaign. Value One should always provide something of value in…

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Leveraging Social Media for a Start-up

Drive More Traffic To Your Website With Social Media Starting a new business with the internet as your shopfront means competing with many other online businesses, but it also means that you have access to much more free traffic than you could ever hope for. To get that free traffic, online start-ups might want to…

Posted in Babson Entrepreneurs