Yerim Kim

Lessons from Serial Entrepreneur Ben Fischman

On July 15th, Summer Venture Program participants went on a field trip to MassChallenge. The 2014 SVP cohort had the pleasure of listening to Ben Fischman share his story. Fischman is a serial entrepreneur and business executive. Fischman was the founder and CEO of Lids Corporation, an exclusive sports retailer, and Rue La La, a…

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Yerim Kim

The First Steps to Entrepreneurial Sales – Takeaways from SVP Alum Matias Sevi’12

On July 10th, Summer Venture Program alum Matias Sevi’12 spoke with the 2014 cohort and shared his way of exploring entrepreneurial opportunities. In addition to participating in SVP in 2012, Sevi won the first alumni track of the B.E.T.A. Challenge in 2013 for his venture MandaSeguro.com. Sevi pointed out the importance of being attentive to the opportunities…

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Yerim Kim

Lessons Learned from SVP Alum Ramón Salinas M’12

On July 8th, Summer Venture Program alum Ramón Salinas M’12 visited the 2014 cohort to share his takeaways from participating in the program and his entrepreneurial journey. Prior to coming to Babson for his MBA, Salinas had experiences in startups and had taught in Universidad de los Andes for several years. Like other SVP participants, Salinas…

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Yerim Kim

Useful Tips and Tools on Customer Acquisition

On June 27th, Dan Marques’07, senior online marketing manager at Reebok, visited the Summer Venture Program to share his tips on using useful online tools on customer acquisition. Marques pointed out that marketing fundamentals we learned in class actually apply to real situations. Marques emphasized the importance of finding your niche market. Marques provided some…

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Yerim Kim

Prototyping New Ideas: From Zero to One

On June 17th, Ross Beyeler’09, founder and CEO of Growth Spark, visited the Summer Venture Program. Beyeler shared lessons he learned on taking first steps in exploring ideas that has potential as a business. Beyeler’s most important lesson was to always focus on the customer. You need to set a goal to interact with potential…

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Yerim Kim

Marketing Intelligence for Entrepreneurs

On May 27, Kevin Mulcahy visited the Summer Venture Program, and held a lunch and learn session about market intelligence. In the last few years, Mulcahy worked in delivering customized market and intelligence gathering insights on competitors, business partners and emerging market segments. According to Mulcahy, intelligence earns its name only when it serves a…

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Yerim Kim

Entrepreneurial Journey of SVP Alum Joanna Meiseles M’12

On June 3rd, Summer Venture Program alum Joanna Meiseles M’12 visited the 2014 cohort to share her entrepreneurial journey. Meiseles is founder of Snip-its, the largest chain of children’s hair salons in the US, and is now Senior Director of Programs and Operations at MassChallenge, the largest start-up accelerator and competition in the world. The…

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Yerim Kim

Takeaways from SVP Alum Carl Sanders-Edwards M’12

On May 22, Carl Sanders-Edwards M’12, founder and CEO of Jump Shift came to Babson to share his entrepreneurial journey with the Summer Venture Program participants. JumpShift is a company that helps organizations develop better leaders and managers by inspiring them to take smart action. Sanders-Edwards emphasized the importance of decisions throughout the session. Originally…

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Breaking New Ground Finalist – Brittany Lo ’14

Post from SoYoon Jun ’14, founder of How To Marry: Brittany Lo’14, the founder of BeautyBar by B.LO, believes that women should feel beautiful every day. BeautyBar by B.LO is a physical place where women can go anytime of the day to get their hairs styled and get their make-up done while enjoying complementary cocktails. Since…

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Breaking New Ground Winner – Macy Horton ’14

Post from SoYoon Jun ’14, founder of How To Marry: A graduating senior, Macy Horton’14, recently won SGA’s Breaking New Ground competition and received $3,000 cash prize. I got to interview Horton to learn more about her entrepreneurial journey with her venture, Rock Dust Soil Solutions. Coming from the small town in Maine, Macy Horton’14 was…

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