Living Entrepreneurship Blog / Tag: Entrepreneur

Babson Hatchery

Why Many Marketers Believe that Augmented Reality is Doomed for Failure

The following post is from Mohit Juneja MBA’18, founder of IndulgeYoSelf.com™. IndulgeYoSelf.comTM is augmented reality for virtual try-on. Specifically, “Warby Parker for Jewelry.” Augmented Reality (AR) is the virtual overlay of contextual, digital information on a physical-world. Currently business value-add in the consumer space has been low given the primary use case of marketing. Marketers…

Emily Denoble

Tastemakers on Food Culture

On October 18, Babson hosted its seventh annual Food Day! This event draws food industry leaders and entrepreneurs to Babson’s campus each year. Babson Food Day is hosted by Food Sol, an action tank within Babson’s Social Innovation Lab. Celebrity chef Andrew Zimmern, who has served as an Entrepreneur in Residence at Babson since 2012,…

Babson Hatchery

Three Common Misconceptions about SEO

The following post is from Sean O’Neill MBA’18, founder of Toast! The Toast! tablet helps alcohol drinkers maintain a healthy liver and healthy body, while avoiding a hangover in the morning. As a former inbound marketing consultant, I have run across my fair share of puzzling misconceptions about SEO. But there are three main misconceptions…

Emily Denoble

Entrepreneurship Faculty Profile: Heidi Neck

Heidi Neck, Ph.D., is a Professor of Entrepreneurship and the Jeffry A. Timmons Professor of Entrepreneurial Studies. Her primary area of research is entrepreneurship education. In addition to her numerous involvements with Babson, Dr. Neck is currently the President of the United States Association for Small Business and Entrepreneurship (USASBE). She has published over 40…

Babson Hatchery

I Hate Entrepreneurship

The following post is from Akhil Suresh Nair MBA’18, founder of Fluxcon Management Consulting. Fluxcon is a management consulting firm for mid-size businesses, start-ups and non-profit companies who gain valuable knowledge through our extensive market research, problem solving and strategic consulting services. This blog was originally posted on LinkedIn. Access here >> ‘I hate entrepreneurship’…

Emily Denoble

Babson Welcomes C. Dean Metropoulos ’67, MBA’68 into the Academy of Distinguished Entrepreneurs®

In early November, Babson welcomed double-alumnus C. Dean Metropoulos ’67, MBA’68, back to campus! Mr. Metropoulos, executive chairman and CEO of Metropoulos & Company, a boutique acquisition and management firm, was inducted into the Academy of Distinguished Entrepreneurs®! His company has transformed more than 80 global organizations and brands, including Pabst Brewing Company and Hostess…

Jake Maude

Rocket Pitch 2017

All eyes on you, your idea meets the world, standing room only, 3 minutes, “Go.” Rocket Pitch at Babson is the culmination of countless hours of ideation, action, and the pursuit of something beyond what exists. It brings together many people from diverse backgrounds, especially founders, angel investors, students, and entrepreneurial thinkers. For some, it…

Babson Hatchery

Instagram’s Changing Algorithm and What it Means for Your Business

The following post is from Lucas Lee-Tyson ’20, founder of Gloomy Season. Gloomy Season is a mid-range streetwear and skatewear apparel company that primarily focuses in t-shirts, sweats, and jackets. After being bought by Facebook, Instagram began to undergo changes to its back-end that radically changed how content was served to it’s users. Previously, pictures…

Emily Denoble

Entrepreneur-in-Residence Profile: Len Green

I recently had the pleasure of meeting with esteemed entrepreneur, advisor, consultant, and author, Len Green! Len taught at Babson as an adjunct lecturer between 2001-2016 and has continued to impact the Babson community by serving as an Entrepreneur in Residence. Len’s book, The Entrepreneur’s Playbook, was published in March 2017 and has quickly become…

Babson Hatchery

Who am I? What do I want to do? Why?

The following post is from Ryo Shibasaki MBA’19, founder of Path to Success. Path to Success realizes that there is a world where people have equal opportunities to tackle with new challenges.  Their first product aims to help people learn English. During the university I qualified as a CPA, and then obtained a position at…