Living Entrepreneurship Blog / Tag: Digital

Emily Denoble

Grow with Google

In October, Babson welcomed Sanmay Ved MBA ’16, Kevin Milani, and Phil Goodhart to campus to lead a “Grow With Google” event. Mr. Ved is an Agency Development Manager for Google Marketing Solutions, and Mr. Milani and Mr. Goodhart are Google Premier Partners. The session, focused on tackling the digital marketing landscape for both startups…

Babson Hatchery

Why Many Marketers Believe that Augmented Reality is Doomed for Failure

The following post is from Mohit Juneja MBA’18, founder of IndulgeYoSelf.com™. IndulgeYoSelf.comTM is augmented reality for virtual try-on. Specifically, “Warby Parker for Jewelry.” Augmented Reality (AR) is the virtual overlay of contextual, digital information on a physical-world. Currently business value-add in the consumer space has been low given the primary use case of marketing. Marketers…