Living Entrepreneurship Blog / Tag: Customers

Antonette Ho

Customer Learning

Learning about your customers may seem obvious to first-time entrepreneurs. However, for many founders, the moving pieces of a business sometimes gets in the way. We lose sight about what is important to the customer and, as a startup, we forget that we are providing value to the customer. During the Summer Venture Program (SVP),…

Antonette Ho

#How2Tuesday: How To Do In Depth Market Research

The Blank Center’s #How2Tuesday series continues on Tuesday, Tuesday, February 21 at 5pm! How 2 Do In Depth Market Research with Angelo Santinelli, Adjunct Lecturer of Entrepreneurship! Just Start! Act! Go talk to Customers! For today’s millennial entrepreneur this means email or survey people. However, most entrepreneurs really don’t know how to create and administer…

Antonette Ho

Future of Fashion

The following post is from Sara Wu ’17, a Butler Venture Accelerator team member. As part of Babson’s Global Entrepreneurship Week, the Fashion Entrepreneurial Initiative hosted a panel: The Future of Fashion. The panelists included Jay Adams, Co-Founder and CEO of BRASS, Dan Marques, Director of Online Marketing at Talbots, Aman Advani, CEO of Ministry…

Babson Hatchery

Update on Carewell

The following post is from Jonathan Mleczko ’17 & Lexi Smith, co-founders of Carewell, a fall 2016 hatchery business. Since Carewell’s first blog post we have released a newer, but not yet complete, version of Carewell to our wait list of users. It seems that our target audience, caregivers aged 50+, desire a more complete…

Babson Hatchery

Getting Feedback from Customers

The following post is from Jonathan Mleczko ’17 & Lexi Smith , co-founders of Carewell, a fall 2016 hatchery business. Since the start of this school year, Carewell has made significant progress in terms of development. Now is the time to begin testing with live users that are not part of our families, which is…

Emily Denoble

How to Interview Customers

Unsure how to get honest feedback from customers? Keith Hopper, a Summer Venture Program advisor, recently led a Lunch and Learn workshop focused on this very task. His preferred method? One-on-one interviews. Keith believes that structured interviews help provide validation that you are solving a real problem, and that you are approaching it in the…

Antonette Ho

What To Do While Exploring

It’s been a couple weeks since we notified our first batch of Accelerator participants about what stage they’ll start out in the Butler Venture Accelerator. Many, like you, may be exploring various ideas and not sure what to do next. Cindy Klein Marmer, advisor to the Explore stage of the Accelerator, hosted a “Welcome to…

Yerim Kim

Generating New Business Ideas: Empathy and Customer Focused Design

The idea is crucial in starting a business. The first Butler Venture Accelerator activity this year was a lunch and learn session on how to identify, refine ideas, move forward, while keeping customer design in mind. Great ideas often solve problems that are not our own. Usually the group of people that we solve problems…

Rotimi

3 Ways to Improve Your Client Acquisition Strategy

–          Every company acquires clients differently. Find out what works best for you! Understanding the nuances of the client acquisition process for your business is crucial to success. For about one year my team spread our sales effort throughout multiple industries in order to obtain clients. We even spent one weekend cold calling more than…

Paul Hammond

Startups Need Customers

One of the biggest challenges Startups face is acquiring and retaining customers.  So many startups are focused on creating an awesome product, and why shouldn’t they be? It’s all about the innovation. The problem remains, where can they find the time to reach their customers? The biggest challenges for startups are time, capital, and human talent… among…