Living Entrepreneurship Blog / Tag: Customers

Hailey Serna

Making A Great First Impression

“What percentage of what we discuss today, will you remember tomorrow?” asked Beth Goldstein during her Lunch and Learn. Beth is an advisor of the Summer Venture Program with an expertise in marketing and consulting. She spoke with our entrepreneurs all about forming the perfect pitch in a sales situation. Beth explained that on average…

Hailey Serna

How Do You Create Authenticity?

David Oksman ’03, an advisor of the Summer Venture Program, spoke all about the importance of building a true brand that fosters a deep sense of connection and love within its consumers at a recent lunch and learn around marketing and branding. “I love to love,” said David. By building communities based on shared values…

Hailey Serna

Customer Discovery

“Make your judgement trustworthy by trusting it.” Eric Braun, an advisor of the Summer Venture Program, spoke with our entrepreneurs all about the importance of customer discovery and understanding your assumptions. The only way you can trust your judgments about your customers is by testing them. Take all your hypotheses about your business model and…

Babson Hatchery

Unicorns (or Unicamels) in the Middle East

The following post is from Ralph Haddad ’20, founder of Taste by Numeral Solutions, Inc. Numeral Solutions aims to change the way people’s tastes are integrated with their daily experiences. Our first platform called Taste is an innovative modern approach to restaurant discovery. This blog was originally posted on Medium. Access here >> I was…

Antonette Ho

#How2Tuesday: How 2 Discover Your Customer

The Blank Center’s #How2Tuesday series continues on Tuesday, October 10 at 5pm in Luksic 101: How 2 Discover Your Customer with Keith Hopper! Please note the room location is Luksic 101. The majority of new products fail because their creators lack a complete understanding of their customers. In this hands-on workshop, Keith will define Customer…

Antonette Ho

Customer Learning

Learning about your customers may seem obvious to first-time entrepreneurs. However, for many founders, the moving pieces of a business sometimes gets in the way. We lose sight about what is important to the customer and, as a startup, we forget that we are providing value to the customer. During the Summer Venture Program (SVP),…

Antonette Ho

#How2Tuesday: How To Do In Depth Market Research

The Blank Center’s #How2Tuesday series continues on Tuesday, Tuesday, February 21 at 5pm! How 2 Do In Depth Market Research with Angelo Santinelli, Adjunct Lecturer of Entrepreneurship! Just Start! Act! Go talk to Customers! For today’s millennial entrepreneur this means email or survey people. However, most entrepreneurs really don’t know how to create and administer…

Antonette Ho

Future of Fashion

The following post is from Sara Wu ’17, a Butler Venture Accelerator team member. As part of Babson’s Global Entrepreneurship Week, the Fashion Entrepreneurial Initiative hosted a panel: The Future of Fashion. The panelists included Jay Adams, Co-Founder and CEO of BRASS, Dan Marques, Director of Online Marketing at Talbots, Aman Advani, CEO of Ministry…

Babson Hatchery

Update on Carewell

The following post is from Jonathan Mleczko ’17 & Lexi Smith, co-founders of Carewell, a fall 2016 hatchery business. Since Carewell’s first blog post we have released a newer, but not yet complete, version of Carewell to our wait list of users. It seems that our target audience, caregivers aged 50+, desire a more complete…

Babson Hatchery

Getting Feedback from Customers

The following post is from Jonathan Mleczko ’17 & Lexi Smith , co-founders of Carewell, a fall 2016 hatchery business. Since the start of this school year, Carewell has made significant progress in terms of development. Now is the time to begin testing with live users that are not part of our families, which is…