Living Entrepreneurship Blog / Tag: Customer Development

Antonette Ho

Customer Learning

Learning about your customers may seem obvious to first-time entrepreneurs. However, for many founders, the moving pieces of a business sometimes gets in the way. We lose sight about what is important to the customer and, as a startup, we forget that we are providing value to the customer. During the Summer Venture Program (SVP),…

Emily Denoble

How to Interview Customers

Unsure how to get honest feedback from customers? Keith Hopper, a Summer Venture Program advisor, recently led a Lunch and Learn workshop focused on this very task. His preferred method? One-on-one interviews. Keith believes that structured interviews help provide validation that you are solving a real problem, and that you are approaching it in the…

Rotimi

3 Ways to Improve Your Client Acquisition Strategy

–          Every company acquires clients differently. Find out what works best for you! Understanding the nuances of the client acquisition process for your business is crucial to success. For about one year my team spread our sales effort throughout multiple industries in order to obtain clients. We even spent one weekend cold calling more than…

Joseph Draschil

Babson Wants Actionaries

Steve Blank calls it Customer Development. Eric Reis calls it the Lean Startup Methodology. Babson College calls it E.T.A. (Entrepreneurial Thought and Action). The premise is simple: Let’s stop kidding ourselves that we can predict how a new startup will perform in the marketplace. Prediction logic reigns supreme in many areas of business, but early stage startups is not…