Permanent Link: https://blogs.babson.edu/entrepreneurship/2018/06/14/week-3-summer-venture-program-2018/
Despite the rainy and gloomy weather, our entrepreneurs were enthusiastic and excited to get to work during our third week of the Summer Venture Program. As usual, we kicked off the week with some team updates and a delicious meal from a local restaurant. Something that always seems to amaze me about this cohort is…
The Blank Center’s #How2Tuesday series continues on Tuesday, October 10 at 5pm in Luksic 101: How 2 Discover Your Customer with Keith Hopper! Please note the room location is Luksic 101. The majority of new products fail because their creators lack a complete understanding of their customers. In this hands-on workshop, Keith will define Customer…
Learning about your customers may seem obvious to first-time entrepreneurs. However, for many founders, the moving pieces of a business sometimes gets in the way. We lose sight about what is important to the customer and, as a startup, we forget that we are providing value to the customer. During the Summer Venture Program (SVP),…
Unsure how to get honest feedback from customers? Keith Hopper, a Summer Venture Program advisor, recently led a Lunch and Learn workshop focused on this very task. His preferred method? One-on-one interviews. Keith believes that structured interviews help provide validation that you are solving a real problem, and that you are approaching it in the…
– Every company acquires clients differently. Find out what works best for you! Understanding the nuances of the client acquisition process for your business is crucial to success. For about one year my team spread our sales effort throughout multiple industries in order to obtain clients. We even spent one weekend cold calling more than…
Steve Blank calls it Customer Development. Eric Reis calls it the Lean Startup Methodology. Babson College calls it E.T.A. (Entrepreneurial Thought and Action). The premise is simple: Let’s stop kidding ourselves that we can predict how a new startup will perform in the marketplace. Prediction logic reigns supreme in many areas of business, but early stage startups is not…
