Living Entrepreneurship Blog / Tag: customer acquisition

Antonette Ho

How 2 Acquire Customers Online

The following post is from Yushan Lou ’18, a Butler Venture Accelerator team member. Earlier this spring, we were lucky to have Dan Marques’07 for a #How2Tuesday! Dan is a data-driven marketer and entrepreneur and is currently the director of Online Marketing at Talbots. He started his career at Vistaprint managing SEO and SEM, and…

Emily Denoble

Acquiring Customers

Unsure how to grow your business to 10, 100, or 1,000 customers? Dan Marques, marketing guru and Babson alum, hosted a Summer Venture Program lunch and learn session to provide strategies and resources for teams in this precise situation. If your goal is to reach ten people, Dan’s advice is not to worry about whether…

Antonette Ho

#How2Tuesday: How 2 Acquire Customers Online

The Blank Center’s #How2Tuesday series continues on Tuesday, April 12 at 5pm! How 2 Acquire Customers Online with Dan Marques ’07, Director of Online Marketing at Talbots! Wondering how to acquire your first 10, 100, or 1,000 customers?  Hearing all the digital marketing acronyms (SEM, SEO, SMO, etc.) and options and unsure where to start? …

Yerim Kim

The First Steps to Entrepreneurial Sales – Takeaways from SVP Alum Matias Sevi’12

On July 10th, Summer Venture Program alum Matias Sevi’12 spoke with the 2014 cohort and shared his way of exploring entrepreneurial opportunities. In addition to participating in SVP in 2012, Sevi won the first alumni track of the B.E.T.A. Challenge in 2013 for his venture MandaSeguro.com. Sevi pointed out the importance of being attentive to the opportunities…

Yerim Kim

Useful Tips and Tools on Customer Acquisition

On June 27th, Dan Marques’07, senior online marketing manager at Reebok, visited the Summer Venture Program to share his tips on using useful online tools on customer acquisition. Marques pointed out that marketing fundamentals we learned in class actually apply to real situations. Marques emphasized the importance of finding your niche market. Marques provided some…