Permanent Link: https://blogs.babson.edu/entrepreneurship/2019/10/17/your-brand-matters-how-to-position-your-brand-to-convert-and-connect/
What comes to people’s minds when you talk about your startup? Whether you know it or not, these recurring sentiments are the beginning of your venture’s brand. As founders, how can we start to shape a positive brand for our companies? Branding expert Doug Fox of Brand Fox told us that it is imperative to…
On June 3rd, Summer Venture Program alum Joanna Meiseles M’12 visited the 2014 cohort to share her entrepreneurial journey. Meiseles is founder of Snip-its, the largest chain of children’s hair salons in the US, and is now Senior Director of Programs and Operations at MassChallenge, the largest start-up accelerator and competition in the world. The…
