Living Entrepreneurship Blog / Tag: Company Name

Antonette Ho

Importance of Logo Design

One of the first thing entrepreneurs do once forming a company is to put together a company logo. A company logo is part of the brand identity and often sets the tone on how your customers, competitors and other partners will perceive your brand. But it’s not just about perception – it’s also about getting…

Rachel Kim

What’s Your Brand?

Ted Schleuter, chief brand officer and the founder of Crunch Brands, was recently on campus to share his insight on branding. He was currently part of various assignments such as Unreal Candy, Sperry Top-Sider, New Balance, Pan-Mass Challenge and Aceso. Schleuter has been wtih Digitas, Arnold Worldwide and Greco Ethridge Group. Schleuter created Crunch Brands for…