Living Entrepreneurship Blog / Tag: Butler Venture Accelerator

Staying True To Fulfilling Your Mission But Open-Minded to How

The following post is from Yuanyuan Yin M’15 and Dylan Murphy, founders of SuperHealos, a spring 2015 hatchery business. When we started SuperHealos, we planned to revolutionize the children’s hospital supply industry by providing the most comfortable, functional, and moral boosting superhero costume-like hospital gown and other products. We quickly realized that hospitals have serious…

Yerim Kim

Rebranding and Telling Your Story

On March 10, Brianna Stiklickas’15, founder and CEO of Meet Eugene, joined the Butler Venture Accelerator program for a peer to peer session on her story of rebranding the company and different wants to tell your story effectively. Meet Eugene is an exotic pet food company that currently focuses on pet foods for hedgehog. Stiklickas said that…

Yerim Kim

Doing Business in the Agricultural Industry

On March 5, Patricio Dotras M’15 and Christian Bax M’15 joined members of the Butler Venture Accelerator to share their experience in the agricultural industry. They are currently in the process of creating a new project within BlackRock Farming with a goal to create a boutique private equity company specializing in commercial farms. Dotras and…

Rachel Kim

What’s Your Brand?

Ted Schleuter, chief brand officer and the founder of Crunch Brands, was recently on campus to share his insight on branding. He was currently part of various assignments such as Unreal Candy, Sperry Top-Sider, New Balance, Pan-Mass Challenge and Aceso. Schleuter has been wtih Digitas, Arnold Worldwide and Greco Ethridge Group. Schleuter created Crunch Brands for…

Connect – Engage and Learn

The following post is from Octavia Costea M’15, founder of Spreads&Beyond, a spring 2015 hatchery business. As entrepreneurs, we increasingly want to break thru the noise and make a path where we are noticed. We are seeking to stand out from the crowd and create connections. We do that over and over again by networking, and…

Rachel Kim

2015 MassChallenge

MassChallenge recently visited Babson to share what their competition and accelerator are all about. MassChallenge is the world’s largest startup accelerator and competition and the first of its kind to support high impact, early stage entrepreneurs with no strings attached. They give entrepreneurs everything that they need to succeed for example they provide resources for marketing,…

Venture On

Last week the Butler Venture Accelerator hosted its first ever Accelerator Launch Event. Attendees got a sneak peek at some of our new market materials and got to meet others in the program. The event was open to current participants and those interested in registering. We had a great crowd, including our entire Accelerator team! During…

Take the B.E.T.A. Challenge

The spring semester means that Babson’s business competition, the B.E.T.A. Challenge, is just around the corner. We didn’t always have a business competition. Like many institutions, Babson had business plan competitions. In fact, we were the first academic institution to have a business plan competition for students. Here’s a little history: The John H. Muller Jr. Business…

Rachel Kim

Butler Venture Accelerator

On Monday, January 26, the John E. Alice L, Butler Venture Accelerator Program held its first information session for the semester. The information session was led by Cindy Klein Marmer who is the manager for the Butler Venture Program. Last year, the Butler Venture Accelerator is represented 385 students and 329 businesses. The program is…

Andres Valencia

Market Research? Just get out there!

Very often entrepreneurs hear the “talk to the customers” advice, but it is surprising to see how we constantly keep failing to get out there early in the process. Many times we wait for the final product, the right numbers and a solid questionnaire to go out there and test our ideas; we get stuck…