Living Entrepreneurship Blog / Tag: Branding

Emily Denoble

Grow with Google

In October, Babson welcomed Sanmay Ved MBA ’16, Kevin Milani, and Phil Goodhart to campus to lead a “Grow With Google” event. Mr. Ved is an Agency Development Manager for Google Marketing Solutions, and Mr. Milani and Mr. Goodhart are Google Premier Partners. The session, focused on tackling the digital marketing landscape for both startups…

Antonette Ho

How 2 Position Your Brand

The following post is from Sara Wu ’17, a Butler Venture Accelerator team member. This past fall, we had the honor to have Dough Fox of Brand Fox, host a session teaching entrepreneurs how to position a company’s brand to better connect and convert their audience. Doug has twenty years’ experience as a brand strategist.…

Babson Hatchery

Invest Right Away in a Branding Strategy

The following post is from Emily Levy ’16, founder of PICCPerfect, a spring 2016 hatchery business.  Like most first time entrepreneurs, I thought my team and I could do everything ourselves. My team and I wanted to save money and we did all of the marketing and graphics in house or in the Babson eco-system…

Antonette Ho

Importance of Logo Design

One of the first thing entrepreneurs do once forming a company is to put together a company logo. A company logo is part of the brand identity and often sets the tone on how your customers, competitors and other partners will perceive your brand. But it’s not just about perception – it’s also about getting…

Yerim Kim

Rebranding and Telling Your Story

On March 10, Brianna Stiklickas’15, founder and CEO of Meet Eugene, joined the Butler Venture Accelerator program for a peer to peer session on her story of rebranding the company and different wants to tell your story effectively. Meet Eugene is an exotic pet food company that currently focuses on pet foods for hedgehog. Stiklickas said that…

Rachel Kim

What’s Your Brand?

Ted Schleuter, chief brand officer and the founder of Crunch Brands, was recently on campus to share his insight on branding. He was currently part of various assignments such as Unreal Candy, Sperry Top-Sider, New Balance, Pan-Mass Challenge and Aceso. Schleuter has been wtih Digitas, Arnold Worldwide and Greco Ethridge Group. Schleuter created Crunch Brands for…

Iva Toudjarska

Mistakes that kill startups

We have all seen the statistics on startups’ demise- depending on the source and the industry the start-up is operating in the numbers are anywhere from 30 to 80 percent. Of course not all failures are created equal. Some of the most common mistakes credited with killing startups are going into business for the wrong…

88 acres heads west….

On March 8-11, 60,000+ people convened in Anaheim, CA for Natural Products Expo West, one of the largest Natural/Organic Food Products shows in North America. 88 acres was able to send one-half of our founding team to check out the competition, network with the natural products community, and keep up to date on new trends…

Tara Foley

All In A Name

I’m at that very social phase of starting my business—holding at least three meetings a day; introducing my concept to anyone who will listen; taking down tons of advice, guidance, and contacts—in order to set up even more meetings!  It’s an absolutely exhilarating and exhausting time, but it’s also helping me mold my concept into…