Living Entrepreneurship Blog / Tag: Branding

Iva Toudjarska

Mistakes that kill startups

We have all seen the statistics on startups’ demise- depending on the source and the industry the start-up is operating in the numbers are anywhere from 30 to 80 percent. Of course not all failures are created equal. Some of the most common mistakes credited with killing startups are going into business for the wrong…

88 acres heads west….

On March 8-11, 60,000+ people convened in Anaheim, CA for Natural Products Expo West, one of the largest Natural/Organic Food Products shows in North America. 88 acres was able to send one-half of our founding team to check out the competition, network with the natural products community, and keep up to date on new trends…

toconnor2

All In A Name

I’m at that very social phase of starting my business—holding at least three meetings a day; introducing my concept to anyone who will listen; taking down tons of advice, guidance, and contacts—in order to set up even more meetings!  It’s an absolutely exhilarating and exhausting time, but it’s also helping me mold my concept into…

fbi1

Identity Crisis: Building a Cohesive Marketing Brand

When starting your own company, getting caught-up in the nitty-gritty of bill payments, networking, and website or social media presence can leave you forgetting one of the most important fundamentals of entrepreneurship: defining your brand through your everyday business materials. When you address this, you take the first step in developing a well-recognized brand that…

fbi1

Breaking the Ice with a Professional Look

For those brave souls looking to create their own start-up company, it’s important to remember your best ice-breaking technique—handing out well-designed and professional business cards. A well thought out business card provides customers with much more than just your contact information. If it was only used so people could contact you, it would be called a…

fbi1

Effective Ways to Bootstrap Marketing

Low cash-burn and being lean is a huge priority for startups. While it is not always important to stay lean (sometimes you would rather be a fat startup), it’s fairly easy to boostrap marketing. Several ways you can limit cash-burn and increase revenue include: 1. Public Relations – leveraging external networks and media (bloggers included)…

Complaints and how to deal with them

It has often been said that customer complaints are the best thing that can happen to a company and its marketing efforts. This is because without complaints there is no real way of knowing your customers needs. Having a complaint to deal with could thus be seen as a blessing. There are usually a couple…

Video Games at work

So many of us have heard of (or are part of) tech companies that have tons of video games of work and promote a stress free environment, but is this actually helpful? We at BongoBing put it to the test by setting up Wii Fridays, where we, as the name suggests, play the Wii on…

Putting Flyers in a Building Complex

So we’ve all heard about gorilla marketing and how effective it can be, but how difficult is it? Whoever named it GORILLA marketing definitely knew how brutal it can be. Recently we decided to go to over 1000 different apartments throughout Boston putting fliers under people’s doors, it was exhausting. The most difficult part of…

Purchasing a Franchise and the Important Research that You Need to Do

Before investing in a franchise you must be sure to do extensive background research on the brand and support system that the company provides. There are many online tools that you can use to find information on franchises online. One of my favorite research spots is Franchise Fix, because they provide just the right amount…