Living Entrepreneurship Blog / Tag: Branding

Yerim Kim

Rebranding and Telling Your Story

On March 10, Brianna Stiklickas’15, founder and CEO of Meet Eugene, joined the Butler Venture Accelerator program for a peer to peer session on her story of rebranding the company and different wants to tell your story effectively. Meet Eugene is an exotic pet food company that currently focuses on pet foods for hedgehog. Stiklickas said that…

Rachel Kim

What’s Your Brand?

Ted Schleuter, chief brand officer and the founder of Crunch Brands, was recently on campus to share his insight on branding. He was currently part of various assignments such as Unreal Candy, Sperry Top-Sider, New Balance, Pan-Mass Challenge and Aceso. Schleuter has been wtih Digitas, Arnold Worldwide and Greco Ethridge Group. Schleuter created Crunch Brands for…

Iva Toudjarska

Mistakes that kill startups

We have all seen the statistics on startups’ demise- depending on the source and the industry the start-up is operating in the numbers are anywhere from 30 to 80 percent. Of course not all failures are created equal. Some of the most common mistakes credited with killing startups are going into business for the wrong…

88 acres heads west….

On March 8-11, 60,000+ people convened in Anaheim, CA for Natural Products Expo West, one of the largest Natural/Organic Food Products shows in North America. 88 acres was able to send one-half of our founding team to check out the competition, network with the natural products community, and keep up to date on new trends…

Tara Foley

All In A Name

I’m at that very social phase of starting my business—holding at least three meetings a day; introducing my concept to anyone who will listen; taking down tons of advice, guidance, and contacts—in order to set up even more meetings!  It’s an absolutely exhilarating and exhausting time, but it’s also helping me mold my concept into…

Fan Bi

Identity Crisis: Building a Cohesive Marketing Brand

When starting your own company, getting caught-up in the nitty-gritty of bill payments, networking, and website or social media presence can leave you forgetting one of the most important fundamentals of entrepreneurship: defining your brand through your everyday business materials. When you address this, you take the first step in developing a well-recognized brand that…

Fan Bi

Breaking the Ice with a Professional Look

For those brave souls looking to create their own start-up company, it’s important to remember your best ice-breaking technique—handing out well-designed and professional business cards. A well thought out business card provides customers with much more than just your contact information. If it was only used so people could contact you, it would be called a…

Fan Bi

Effective Ways to Bootstrap Marketing

Low cash-burn and being lean is a huge priority for startups. While it is not always important to stay lean (sometimes you would rather be a fat startup), it’s fairly easy to boostrap marketing. Several ways you can limit cash-burn and increase revenue include: 1. Public Relations – leveraging external networks and media (bloggers included)…

Complaints and how to deal with them

It has often been said that customer complaints are the best thing that can happen to a company and its marketing efforts. This is because without complaints there is no real way of knowing your customers needs. Having a complaint to deal with could thus be seen as a blessing. There are usually a couple…

Video Games at work

So many of us have heard of (or are part of) tech companies that have tons of video games of work and promote a stress free environment, but is this actually helpful? We at BongoBing put it to the test by setting up Wii Fridays, where we, as the name suggests, play the Wii on…