By James Truslow | December 9, 2019
When you are considering starting a venture, how do you know if your business idea is worth pursuing? While the support of friends and family is always a great start, you’ll want more confirmation from your target market before investing significant time and resources into the project. Drawing upon his research and experiences as a…
By Emily Denoble | March 26, 2018
Bradley George, an Associate Professor of Entrepreneurship at Babson, recently led a How 2 Tuesday session focused on the process of validating a business idea. He began by defining “validate” as “to demonstrate or support the truth or value of something.” Professor George explained that aspiring entrepreneurs must confirm that both their idea solves a…
By Antonette Ho | February 21, 2018
The Blank Center’s #How2Tuesday series continues Tuesday, February 27 at 5pm in the Blank Center Televideo Room: How 2 Validate a Business Idea with Brad George, Associate Professor of Entrepreneurship at Babson! What comes before the business plan? EVERYTHING! Before you think about how you will start your venture, you need to decide if you…
By Antonette Ho | November 8, 2016
Professor. World traveler. Sustainability. Dance studio. What do these things have in common? Brad George! Professor George has been part of the Babson community for the last ten years. During the last decade, Professor George has advised students and educators from all the around the world. He has also practiced being an entrepreneur – through…
By KP Rhee | November 20, 2013
Many entrepreneurs wish to accomplish their great idea. Entrepreneurs think their business will flourish because their idea seems attractive. However, some questions must be asked in order to assess whether the idea is feasible or not. Earlier last month, Bradley George facilitated a feasibility workshop to provide insight on what feasibility is. Three fundamental questions…