Living Entrepreneurship Blog / Tag: Babson Hatchery

Babson Hatchery

Why Many Marketers Believe that Augmented Reality is Doomed for Failure

The following post is from Mohit Juneja MBA’18, founder of IndulgeYoSelf.com™. IndulgeYoSelf.comTM is augmented reality for virtual try-on. Specifically, “Warby Parker for Jewelry.” Augmented Reality (AR) is the virtual overlay of contextual, digital information on a physical-world. Currently business value-add in the consumer space has been low given the primary use case of marketing. Marketers…

Babson Hatchery

Three Common Misconceptions about SEO

The following post is from Sean O’Neill MBA’18, founder of Toast! The Toast! tablet helps alcohol drinkers maintain a healthy liver and healthy body, while avoiding a hangover in the morning. As a former inbound marketing consultant, I have run across my fair share of puzzling misconceptions about SEO. But there are three main misconceptions…

Babson Hatchery

I Hate Entrepreneurship

The following post is from Akhil Suresh Nair MBA’18, founder of Fluxcon Management Consulting. Fluxcon is a management consulting firm for mid-size businesses, start-ups and non-profit companies who gain valuable knowledge through our extensive market research, problem solving and strategic consulting services. This blog was originally posted on LinkedIn. Access here >> ‘I hate entrepreneurship’…

Babson Hatchery

Instagram’s Changing Algorithm and What it Means for Your Business

The following post is from Lucas Lee-Tyson ’20, founder of Gloomy Season. Gloomy Season is a mid-range streetwear and skatewear apparel company that primarily focuses in t-shirts, sweats, and jackets. After being bought by Facebook, Instagram began to undergo changes to its back-end that radically changed how content was served to it’s users. Previously, pictures…

Antonette Ho

Fall 2017 Hatchery Businesses

As part of the Butler Launch Pad, the Blank Center awards about a dozen entrepreneurs each semester with access to professional and semiprivate workspace to grow their ventures. The undergraduate and graduate hatcheries provide a vibrant atmosphere conducive to sharing ideas and information amongst student entrepreneurs. Read more about the fall 2017 hatchery businesses: Graduate…

Babson Hatchery

Who am I? What do I want to do? Why?

The following post is from Ryo Shibasaki MBA’19, founder of Path to Success. Path to Success realizes that there is a world where people have equal opportunities to tackle with new challenges.  Their first product aims to help people learn English. During the university I qualified as a CPA, and then obtained a position at…

Babson Hatchery

The Right Choice

The following post is from Ravish Majithia MBA’18, founder of Magnomer, a fall 2017 hatchery business. Magnomer uses cradle-to-cradle principles to redesign plastic packaging by adding visual magnetizable elements that complement brand designs and enable recovery from waste streams for better recyclability. Let me paint you a hypothetical buying choice. Which would you pick: a…

Ziyan Liu

2017 SVP Startup Profile: Lula

Founders Michael Vega-Sanz ’19: President Matthew Vega-Sanz ’19: CEO Ryan MacDonell ’19: CMO What is Lula? Lula is an online marketplace, allowing individuals without a car, the ability to rent one from those that do, with an initial focus on college campuses. What is the story behind your startup? Being a college student without a…

Babson Hatchery

Reimagine Networking: How to craft the perfect “Snapchat” Pitch

The following post is from Hari Maheshwaran ’18, co-founder of ZAVR Men, a spring 2017 hatchery business. ZAVR Men is redefining the modern gentleman by designing minimal, modern accessories that effortlessly complement a well-dressed attired for any occasion, embodying the lifestyle of the modern gentleman. This blog was originally posted on Medium. Access here >> When…

Babson Hatchery

Working in the Hatchery

The following post is from Jack Rokous ’19, founder of Roko Design & Apparel Co., a spring 2017 hatchery business. Roko is a hand designed apparel company. The undergraduate hatchery space has been a game-changer for my business and myself. After running my clothing brand out of my dorm room, and then eTower’s conference room…