Living Entrepreneurship Blog / Author: Vistaprint Company

Brochures: The Original Marketing Tool

Brochures what are they? Indeed in today’s era of internet networking and social media, for various reasons brochures seem to be given a backseat in some marketing campaigns. However I would not be alone in suggesting that it remains one of the most effective methods of communicating with clients. Brochures are a positive way of…

Target marketing in your business

Randomly marketing to potential customers and suppliers across the globe will mean that a high percentage of your work will land on barren land. Instead you want to aim for the groups of individuals whom you know will be interested in your business venture. Target marketing is the process where you aim your business towards…

Online Reputation – But I don’t use social media?

The internet is informative, helpful, a great way to communicate, a convenient way to access custom and a fantastic marketing tool. Through social media, even the smallest businesses have been able to grow larger than life reputations and in turn, profit margins. Like it or not, social media must be mastered by any entrepreneur wishing…

Complaints and how to deal with them

It has often been said that customer complaints are the best thing that can happen to a company and its marketing efforts. This is because without complaints there is no real way of knowing your customers needs. Having a complaint to deal with could thus be seen as a blessing. There are usually a couple…

How to Throw a Memorable Graduation Party

Graduating from high school is a memory most of us hold close to our hearts. Now it’s your own child’s turn to leave their childhood behind. They have grown into an adult and will soon go off to college or work. It’s a time of great change and transition for both of you. What better…

Why Use Save the Date Magnets?

Save the date magnets are often associated with non-business functions like weddings, anniversary parties, graduations, and more. But you can use custom printed save the date magnets to promote your business, too. It’s a matter of finding the right concept for your magnets and using them as a promotional tool far enough in advance to…

Creative Marketing Translates to Business Success

If business is rough, the last place to cut back is marketing. For relatively-little money, small businesses can grow through a combination of clever marketing techniques, including advertising, an Internet presence, development and use of customer and client databases and testimonials. There are unlimited options for marketing, and it’s important to create campaigns that are…

5 Ways to Market Your Business to Brides

In a steadily growing and increasingly competitive wedding industry, it’s important you make your business stand out from the crowd. You might offer the best selection of wedding music or the most scrumptious cakes, but unless you get your voice heard, your competitors will dominate the market. And don’t forget that today’s bride is crazy-busy.…

Competing In a Highly Commoditized Market

There are many markets online that are very commodious, and price wars seem to be the only answer for many retailers. What you need to realize is that many times you can compete on service and win. It is incredible how much more people are willing to pay for good customer service. You could even…

The Future of Food Products Online

As you probably already know, the whole online supermarket idea has already been done and it failed miserably, but is the world now ready for a round two? Well some people seem to think so and are making it work on a small scale. Many people are selling dry goods online and doing decently well,…