Permanent Link: https://blogs.babson.edu/entrepreneurship/2013/07/16/addinaioal-thoughts-startups-to-select-market-segmentation/
The power of a man is limited, but it is not as he has a team. As we know, the key to maximize team power is to delegate. The following questions are when to hands off, how to delegate, and how to guarantee performance. Three pieces of impressing experiences taught me answers to these three…
PhotoOil Arts is a Babson-based startup that creates handmade oil paintings from photographs. Lei Wang, as founder of PhotoOil, and Nick Dimatteo, as Sales Manager, finalized the best market segmentation several weeks ago after 11 months of experiments. It took us too long to finalize the specific segmentation we have to target. Why? That…
